Scribe Book School

You know your book can translate into leads for your business... You just don’t know how. 

The answer is to use your book as a lead magnet.  

To access all the resources mentioned in this episode, click here for the full blog post.

To take our free book writing course, click here: scribebookschool.com 

To see how we can help you write your book, click here: scribemedia.com

Most authors try to combine everything they know into one book. 

That’s the worst thing you can do. In this episode, you'll learn exactly what to do instead.  

To read the full blog post, click here.

To sign up for our free book writing course, click here.

One of the most common questions we get at Scribe is: 

“How do I get my book on a bestseller list?” 

Our honest answer? You’d be better off by totally ignoring them.  

In this episode, we will cover what you really need to know about bestseller lists. 

And if you want to learn more, check out our comprehensive guide: https://scribemedia.com/get-best-seller-list/

When we ask authors why they want to write a book, most of them focus on their branding or business goals. Those are legitimate goals, and books help greatly with both...

But those aren’t the only goals.

Many authors also want to achieve intangible goals, like “helping people” and “personal growth.”

They often mention them as an aside, almost as if they’re embarrassed about having these sorts of goals. As if it’s not appropriate for a business person to have emotions.

But when we talk to our authors after their books are out, they’re almost all impacted the most by these “intangible” benefits of their book.

Even though the business and branding aspects of books drive the economic return on investment and are thus important, we believe that the “intangible impacts” are what actually matter most to authors in the long run.

Why do I say that?

Because books help people make their lives better in ways far beyond what’s measured just by money.

That’s what this episode is all about. To help authors understand what the intangible benefits of a book can be, and to understand that it’s not only acceptable to want them—they’re often the point of writing a book.

To read the accompanying post, click here.

If you're ready to get started on your book, click here.

Many authors are concerned with how cheaply they can publish a book. There is nothing wrong with wanting to save money, but if you are using your book as a credential to increase your authority, raise your visibility, or be a legacy piece, then DON'T be cheap!  

To read the accompanying blog post: https://scribewriting.com/cost-publish-book

If you want to learn more about Scribe's publishing services, click here: http://scribewriting.com

Every author struggles with how much of their personal story should be in their book. Some want to put a lot of their story in their book. Others don’t want to put any of their story in.

So how much is correct? The basic answer:

Your book should have enough of your story to help the reader get what they want out of the book, but nothing more.

In this episode, we'll look at the mistakes authors make with their story.

To read the full post, click here.

To sign up for our free book writing workshop, click here.

Before you listen to this episode, let me emphasize this point:

Most books do not need a foreword.

If you are unsure if your book needs a foreword, then it does not.

However, if you think it might, this episode is designed to help you think through whether it does, and if so, how to get one written.

To read the full post, click here.

To learn how to start writing your book for 100% free, visit Scribe Book School.

If you want to get feedback, there is a right way to ask, and you should only ask specific people: Experienced writers and editors, experts in your specific field, or the audience you want your book to reach. Be very careful with asking friends and family to give you feedback!   

To read more about this topic, check out this blog post.

To get started on your book, register for our free courses at Scribe Book School.

No matter what your book is asking readers to do next—especially if you’d like them to buy your products or services—it’s critical that the content of your book not only doesn’t sell, it educates and informs instead.  

In this episode, you'll learn the key differences between editorial content and advertorial content, which one is better for your book, and why.  

To gain access to our free book writing course, head over to http://scribebookschool.com

There is only one hard and fast rule in writing:

Do what works for you.

That’s it.

That being said, after decades of writing professionally and thousands of books published, we here at Scribe Media have seen some clear trends that hold true across lots of different people. 

In this episode, we will walk you through some of the most important things we've learned.

To read the accompanying blog post, click here.