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Scroll Stopping Headlines that You Can Write Easily
Curiosity-Based Headlines are Designed to Stop the Scroll
If your ideal customers, clients, or members never make it past your headline (email subject line, sales page heading, email intro, webinar registration title, freebie page, etc.) then they'll never see the rest of your awesome service and they'll certainly never get the chance to work with you.
✍️Practice + Play with these 4 types of headlines✍️
#1 PROBLEM + SOLUTION + CURIOSITY
Explain the problem keeping your ideal clients up at night.
Present a solution they're willing to pay for.
Sprinkle in some curiosity so they're dying to keep reading!
#2 STORY + CURIOSITY
Tell about a personal situation. . . or tell about a client's situation. . . that shows the initial struggle AND the desired outcome so your ideal clients know what's possible for them, too.
#3 PERMISSION + CURIOSITY
Give permission for your ideal client to stop or start doing something while building curiosity around HOW to make that dream a reality.
#4 TIME + CURIOSITY
Get super specific with how much time you reasonably and ethically believe your ideal clients will save or regain -- money is a renewable resource, but time is not. Let's emphasize time in our headlines!
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Curiosity-Based Headlines are Designed to Stop the Scroll
If your ideal customers, clients, or members never make it past your headline (email subject line, sales page heading, email intro, webinar registration title, freebie page, etc.) then they'll never see the rest of your awesome service and they'll certainly never get the chance to work with you.
✍️Practice + Play with these 4 types of headlines✍️
#1 PROBLEM + SOLUTION + CURIOSITY
Explain the problem keeping your ideal clients up at night.
Present a solution they're willing to pay for.
Sprinkle in some curiosity so they're dying to keep reading!
#2 STORY + CURIOSITY
Tell about a personal situation. . . or tell about a client's situation. . . that shows the initial struggle AND the desired outcome so your ideal clients know what's possible for them, too.
#3 PERMISSION + CURIOSITY
Give permission for your ideal client to stop or start doing something while building curiosity around HOW to make that dream a reality.
#4 TIME + CURIOSITY
Get super specific with how much time you reasonably and ethically believe your ideal clients will save or regain -- money is a renewable resource, but time is not. Let's emphasize time in our headlines!