The Copywriting Strategies Podcast

Curiosity-Based Headlines are Designed to Stop the Scroll

If your ideal customers, clients, or members never make it past your headline (email subject line, sales page heading, email intro, webinar registration title, freebie page, etc.) then they'll never see the rest of your awesome service and they'll certainly never get the chance to work with you.

✍️Practice + Play with these 4 types of headlines✍️ 

#1 PROBLEM + SOLUTION + CURIOSITY

Explain the problem keeping your ideal clients up at night.
Present a solution they're willing to pay for.
Sprinkle in some curiosity so they're dying to keep reading!

#2 STORY + CURIOSITY

Tell about a personal situation. . . or tell about a client's situation. . . that shows the initial struggle AND the desired outcome so your ideal clients know what's possible for them, too.

#3 PERMISSION + CURIOSITY

Give permission for your ideal client to stop or start doing something while building curiosity around HOW to make that dream a reality.

#4 TIME + CURIOSITY

Get super specific with how much time you reasonably and ethically believe your ideal clients will save or regain -- money is a renewable resource, but time is not. Let's emphasize time in our headlines!

Using examples from both my education business and my copywriting business, I'll walk you through three simple tips you can use right now to get more done with less worry about criticism.

⭐️"Anything is better than nothing" > > What this means when you're starting or growing a business

⭐️"Humans make mistakes" > > Why you should make this part of your overall messaging so that both you AND your audience understand expectations

⭐️"Borrow another set of eyes" > > How to get specific help for a specific challenge when you need feedback or opinions on something
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Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at [email protected] or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

Ever feel confused by the phrase "swipe copy"?

Wondering if you're REALLY allowed to use it or where to draw the line between swiping and copying? 

This episode is for you! I've got your back on this stuff, and by the time we're done, you'll feel totally confident about:

>> how to actually use swipe copy effectively and ethically

>> the difference between swiping and stealing

>> where to swipe on your own so you always have fresh, new ideas without making enemies

You'll walk away from this episode understanding the value of swipe copy when you see gurus out there promoting it as a bonus, and what it really means for your business and your writing.

Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at [email protected] or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.

✍"Writing is the foundation for all that we do to grow our businesses."
-- Laura Kebart, Your Copywriting Strategist

Welcome to your thought process / mindset / content production cheat sheet!

Consider this episode your 12-step plan full of my very own BEST truth bombs

When you're starting, re-launching, or pivoting in your business, your messaging and your language MUST reflect:

>> what specific problem you solve (that is worth paying for)

>> who you solve it for (what kind of person?)

>> what result that person can expect (a result they want)

In this episode, you'll discover several action steps to take along with a few mindset shifts that together will propel you forward so you can bring in clients and solve their problems.

Ready to finally feel confident about your emails, landing pages, sales offers, and all the COPY that you write? ***Shoot me a message at [email protected] or visit me at www.LauraKebartCopy.com*** and I'll share a few different ways we can go about this. I will write WITH you so you become the expert copywriter your business needs! You talk, I'll write, and we'll get this done in time for your next launch, that next holiday coming up, or whatever timeframe your goal falls within.