These six phrases are PURE GOLD when it comes to crafting an offer, putting it in front of an audience, and knowing beyond a doubt that those who buy from you are THE perfect fit for your services.

What in the world should I post this month?
I haven't posted all WEEK!
If only I knew what to post or what to say!
There just aren't any new ideas I can think of.

Not anymore, friends!

This episode will give you several quick strategies to plan the social content you need so you can show up with confidence, build relationships that last, and create offers for the exact thing your audience is struggling with. 

Have you EVER thought about your posting schedule or planning social posts like this? I can't wait to share my quick tips with you (so let me know which one will be the easiest for you to implement). 

Is this your worst fear: 

* You go live on FB
* Or host a live webinar
* Or participate in a podcast or summit interview
* Or even just open up an email 
* Or hop on a discovery call with a potential new client

Only to find yourself facing an awkward question 

- about something you don't know
- or about something you don't want to talk about
- or feeling criticized on the spot and totally unprepared to answer

???

Then THIS episode is just for you! 

In this episode, I dive into 11 awkward conversations that resulted in positive experiences (like sales and long-term business or business relationships) so you can feel prepared and confident about handling anything thrown your way. 

4 Copywriting Myths (Possibly) Holding you Back from New Revenue

[1] Give away the “what/why” and sell the “how”

*** Let’s think about this in a new way for your business

[2] Price sensitivity is not a real thing (yes it is, so leverage that!)

*** It’s more than just a mindset issue 

[3] Show the benefits and ignore the actual features

*** If people don’t know what they’re getting, they won’t buy

[4] Fresh, new content is a must 

*** Not always! Sometimes you just need to show people a new perspective or a new way to use your old content. 

Call to Action:

Leave a review by heading over to Apple podcasts and just drop a line or two about what your takeaway was from today’s episode. I’d love to read it on-air and give your business a shout-out! 

How much time and energy do you waste planning (or trying to plan) free content and paid content for your audience? 

"But I HAVE to create tons of free stuff so my audience will know, like, and trust me and then maaaaaaybe buy from me, right?"

Um, no... There's a much easier way to do this. 

"But people won't buy from me until they know the quality of my work so I need to share everything I do and pull people in before I can offer anything for sale!"

Um, no... There's a much easier way to do this. 

"But I don't know what to create for free and what to actually have people pay for because if I'm giving away lots of value, then my audience won't need or want to pay for anything." 

Um, no... There's a much easier way to do this. 

See a trend? 

I'm actually flipping this way of thinking on its head and showing you the opposite way of planning, creating, and serving content to your audience. 

>> You'll save time & energy AND you won't feel weird about "giving it all away for free" because what I teach you in this episode does NOT work like that. 

I'm sharing with you the #1 top-response email I use in both of my businesses that results in sales. In this episode, you will learn how to get the engagement you crave so you can build genuine relationships and then position your products and services so they perfectly align with what your audience needs most. For copywriting support specific to your business, head over to https://www.laurakebartcopy.com to learn about the different ways clients work with me to move forward in their businesses. 

Feeling stuck and uncertain about what to write next to engage with your audience and grow your email list? Want people to actually reply to your emails? We talk again this week about another very specific type of email you can write to showcase what you do, who you do it for, and how to help your ideal clients see themselves in your own client stories. 

"I haven't emailed my list in a long time because I just don't know what to say to them!"
If you've ever struggled with what to write to subscribers and you wish you had a "bag of tricks" to pull from, then this episode (and the next few episodes, too) are exactly what you need. We'll talk about valuable content, creative problem-solving, repurposing popular email topics, and how to invite personal engagement from your email list. 

Ideas and examples of what that first impression "welcome" email can sound like: In this episode, I share best practices and actual email copy examples for "welcome" emails to send to those who opt-in to your email list for the first time AND for those who purchase from you!