This week’s episode of The Retail Tea Break podcast is sponsored by Salesforce, the world’s #1 CRM. I’m joined by a seasoned technology marketing executive with proven commercial success at executive and board level within tech, marketplaces and ecommerce, rapidly scaling international businesses working in both B2C and B2B environments. Gavin Murphy is the Chief Marketing Officer at Scurri. He is highly skilled in go-to-market strategies, building marketing teams, brand and product positioning, field marketing, product marketing and demand generation at an international level (EMEA & APAC). 

Gavin describes how many retailers and brands are missing huge opportunities to enhance the customer experience and to drive loyalty. This is a fantastic episode that will future proof your retail business, so grab your cup of tea, sit back and listen in!

Topics: 

• What Scurri does and how it all works for retailers and brands
• Supporting retailers to grow
• Black Friday and the Golden Quarter at Scurri
• Hyper-personalisation and driving loyalty
• the post purchase experience… 
• Data driving competitor advantage
• Future plans and expansion

For more information on Scurri: https://www.scurri.com/

The Retail Tea Break podcast episodes sponsored by Salesforce: https://www.salesforce.com/eu/form/conf/the-retail-tea-break-sponsored-by-salesforce

For more information visit: https://www.salesforce.com/eu/campaign/salesforce-ireland/

Transcription and show notes available at: https://theretailadvisor.ie/