Welcome to our first episode of But First, Principles!

Join us for an engaging interview with Deryle as he shares how he turned a common industry challenge into a game-changing, customer-first business model. Discover his innovative “retail-to-retail” approach that’s transforming the way recreational vehicles are bought and sold. We also dive into the values that inspire Deryle’s bold philosophy and drive his business success—all with plenty of banter and laughs along the way. Don’t miss this one!

We hope you enjoy.

Colin and the But First, Principles team.

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