Arnold Ma is the Founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai as well as is the host of the China WTF Podcast. With clients such a Net-A-Porter, Harrods, Heathrow and Manchester United, Arnold knows a thing or two about launching and marketing brands in China. 

This episode is packed with a whole lot of primer information that sheds some light on how the modern Chinese consumer thinks and reacts to branding and marketing. 

We discuss three major digital marketing channels in China available to marketers, 

1. Livestreaming will become an even more important sales medium
2. Short-video apps will continue to embrace e-commerce - Douyin and TikTok
3. Service and Utility apps - WeChat

 

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