Sports are getting fat and lazy. Today we speak with John Balkam of Third Win Group to discuss shifting mindset, sports advertising, and diving head-first into creating content. 

We are excited to chat with John Balkam on the SportsEpreneur Podcast.

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Eric Kasimov is the founder of SportsEpreneur, part of the KazSource media network. Since launching the platform in 2015, he has hosted over 500 podcast episodes, written and published more than 1,500 articles, and advised business leaders, founders, and creators on building authority through media strategy.

Through his brands — KazSource, KazCM, SportsEpreneur, and QuietLoud Studios — Eric leads teams that produce podcasts, develop brand platforms, and help companies grow through modern content ecosystems. He also scaled KazSource Insurance into a seven-figure boutique agency, providing the foundation for the broader media network he operates today.

His work has been featured in Forbes, Axios, and Front Office Sports, and his podcasts have included conversations with top founders, investors, and athletes turned entrepreneurs.

The post SE37 | Sports Advertising Insights with John Balkam appeared first on SportsEpreneur.