On this episode, I discuss why and how the Facebook advertising platform is moving towards automation.

With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives

With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines.

The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale. With your product information amplified through Dynamic Creatives and your market fit tests in the audiences that you test in CBO campaigns.

Listen to this episode and let me know your thoughts!

 

 

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FACEBOOK GROUP...CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb

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