As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break...

This week we had two unconfirmed updates from Google rollout after the helpful content...

This week, the December 2022 Google helpful content update and link spam updates are finally complete after a long, long wait. There was a lot of movement on Wednesday...

Welcome to the first video recap of 2023, where I start with the January 2023 Google webmaster report. I then explain how the Google helpful content and link spam updates are still rolling out and, more so, still causing volatility...

Google told us that we should not expect another Core update in 2022, so you can relax about that. Google said the helpful content update would take longer to roll out...

This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked in SpamBrain...

This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop...

Since Friday of Thanksgiving last week, we have been seeing a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report in Google Search Console. Google said links...

Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google’s Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented its notable search updates, they now call systems...

This week, we learned that Google's Panda update at one point in time evolved into what was called the Google Coati update. Google also had another weekend update last week. Google Search Console added a new shopping tab with more...