Many teams treat Google Search Console as passive output and miss high-leverage fixes hiding in queries, coverage, and performance filters. In this 10-minute sprint Ron and Mitzi open with a brief listener vignette: a product page gaining impressions while clicks fall. They walk a five-step, ops-friendly playbook: triage filters to find high-impression/low-CTR wins; prioritize purchase-oriented queries (commercial intent) closest to conversion; apply quick coverage and indexing fixes; a 30–45s mini case study showing a product page CTR climb (example: 1.1% → 2.8% in four weeks) after metadata and a micro-CTA change; and map searches to micro-CTAs (matching phrasing to small, relevant calls-to-action) with simple measurement hooks. Each step includes one immediate action, the KPI to watch (e.g., move CTR from ~1.2% to ~2.5% on prioritized pages in 2–6 weeks), and rollout notes. Episode closes with a free one-page Search Console checklist and editable template in the show notes, a subscribe CTA, and an optional paid audit offer. For listeners without Search Console access we include analytics-and-crawl fallback steps and privacy-safe tips.