Search Engine Journal Show

We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season's code freezes with site migrations?

Being a part of the conversation before a migration happens is great... until you get an email saying, "Hey, we've made a change, but why is traffic dropping?". Is migration PTSD setting in?

Senior Technical SEO Specialist, Nik Ranger of Studio Hawk talks with Search Engine Journal Founder Loren Baker on the Search Engine Journal Show about potential issues to look out for in site migrations and why it's important to prioritize SEO fixes, especially before and after holiday season. No one has time to deal with end of year code freezes.

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.

It takes creativity to overcome the challenges of working regionally. We're here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offers shared, reseller, virtual private server, and dedicated hosting.

Diana joins Loren Baker, the Founder of Search Engine Journal, to talk about the challenges and opportunities of creating a targeted and successful campaign in Latin America.

"Localization is very important because creating the content itself is a challenge. You can't rely solely on translation since you may say something that is inappropriate in another language. It is easy for the user to tell when they are reading translated content."

– Diana Martins

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success.

Mark has been involved in a few adventurous and notable projects over the years including launching a billboard to find a date, DateMark.co.uk, and selling Christmas Trees online during the pandemic.

He shares how he comes up with his ideas and how to use SEO and PR to launch a successful brand. Join us to learn how to get coverage during the holidays using Digital PR and social engagement, plus the challenges of launching an ecommerce Christmas tree shop, and how to do digital PR yourself, successfully!

Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results.

Throughout her career, Alli has helped businesses in various industries, including finance, education, retail, automotive, and healthcare, develop a content strategy to grow their acquisition funnel through organic search.

Join us as Loren and Alli talk everything from content strategy, evergreen and news content, backlinks, syndication, brand reputation and so much more.

Why Intent & Design Is Important in Digital PR

Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in here career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That's when she realized there was a need for creative content in SEO and link building strategies.

In this episode, Giselle shares her creative process for building a successful link building campaign utilizing design and ways to bridge the gap between SEO and PR.

Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients - making an elaborate effort to make your presence known?

With Joe's vast experience collaborating with the world's largest Fortune 500 companies and Silicon Valley Startups, strategy development and in-depth SEO analysis are right up in his alley.

In this episode, Joe enlightens us with often-forgotten SEO auditing issues, like: how to recognize your limitations, having a strategic vs. tactical mindset, establishing best practices, and so much more!

SEO and E-commerce Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us.

In this episode, we'll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure.

If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode. Leave a five-star rating, review, and share to help more entrepreneurs grow their businesses.

In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for practitioners? Are we being replaced by machines? How can we reskill to remain valuable to our clients/organizations?

Nicky Wake, founder of The Search Awards, joins Search Engine Journal founder Loren Baker to discuss the story of how she got started in the industry awards space, the growth of Search Awards in the U.K. & EU, and the expansion globally into the U.S.