Loren & Upasna will discuss the importance of a Product Management mindset for implementing successful search strategies in all SEO. Likewise, Upasna will be discussing her course and tips on speaking and getting speaking gigs in SEO.

Ashley Berman Hale will be joining Loren Baker today to discuss the opportunities to grow your personal brand, your career and "giving back" in today's episode of the Search Engine Journal show.

Loren & Amanda will jumping into quite a bit of topic matter on local search including:

How has Google My Business changed in the past year? What are some of the missed opportunities in GMB? How does the connection between onsite content & GMB visibility work? How can a brick & mortar effectively track foot traffic back to Google searches? Click to Collect, is this a local search KPI? Recommendations for streamlining GMB certification. Local Search: Tips for location page optimizations? What to avoid with local on-site SEO? Is localized expert content effective and scalable?

SEJ's Loren Baker discusses Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from Path Interactive.

Talking ecommerce SEO, the holiday push, Black Friday & Cyber Monday SEO along with what you can do during your site's holiday code freeze with Raj Nijjer of GoDaddy, Yext & Yotpo.

This week on the Marketing O'Clock podcast, the team covers Twitter's new conversation settings, a major Google glitch, and Google's new People Cards.

The post Twitter Allows Users to Limit Replies & This Week's Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

On the latest episode of Marketing O'Clock, as uncertainty about TikTok's future in the U.S. grows, Instagram launches its new video feature Reels.

The post Instagram Introduces TikTok Rival 'Reels' & This Week's Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

On this week's episode of Marketing O'Clock, Quora announced lead generation forms for advertisers, the New Bing Webmaster tools are complete, and more.

The post Quora Launches Lead Generation Forms for Advertisers & This Week's Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

The Marketing O'Clock team discusses Hulu's new self-serve ad platform, Spotify video podcasts, the Search Console update for Google News Traffic, and more.

The post Hulu Launches Ad Manager Beta & This Week's Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

This week on Marketing O'Clock, we cover the Twitter hack that rocked the world, new Google Ads features, and Google Analytics predictive tools for advertisers.

The post Twitter Hack Compromises Verified Accounts & This Week's Digital Marketing News [PODCAST] appeared first on Search Engine Journal.