Jesse McDonald of IBM talks about the difference between a topic-focused strategy and a keyword-focused strategy.

The post The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST] appeared first on Search Engine Journal.

Google's John Mueller also talks about technical SEO, content, communicating with SEOs, and more.

The post Google's John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST] appeared first on Search Engine Journal.

Joe Martinez talks about the approach to ads on YouTube, how to have success with video today, and so much more.

The post The Value of Video in Marketing Today with Joe Martinez [PODCAST] appeared first on Search Engine Journal.

Julie Joyce talks about paid links, cheap link building ideas, growing and then scaling back her agency, and more.

The post Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST] appeared first on Search Engine Journal.

The latest episode of Marketing O'Clock covers Google's BERT update, Twitter's decision to end political advertising, and more.

The post Google's BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST] appeared first on Search Engine Journal.

Here's why it's important to focus on your brand being discoverable for SEO and why the marketing funnel is broken.

The post Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] appeared first on Search Engine Journal.

This week's episode of Marketing O'Clock tackles Google's conversion by time reporting, new Facebook ad placements, and more.

The post Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST] appeared first on Search Engine Journal.

Get inspired by Barry Schwartz's exceptional work ethic, no nonsense approach to covering SEO news, and more.

The post Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] appeared first on Search Engine Journal.

This week's episode of Marketing O'Clock covers new tools for LinkedIn admins, audience targeting for Google search, and more.

The post Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST] appeared first on Search Engine Journal.

Amy Bishop of Cultivative talks about audience targeting in paid search and what PPC marketers can do to succeed.

The post Audience Targeting in Paid Search with Amy Bishop [PODCAST] appeared first on Search Engine Journal.