In this episode of the Search Engine Journal Show, SEJ Executive Editor Danny Goodwin interviews Microsoft's Purna Virji. They talk about Purna's career journey, real-life struggles, and the lessons she's learned along the way.

Discover how data plays into digital marketing and the importance of democratizing marketing data across all disciplines.

The post Keith Goode on How Data Plays Into Marketing [PODCAST] appeared first on Search Engine Journal.

In this episode of Search Engine Nerds, SEJ Advisor Brent Csutoras and IBM's Sr. SEO Strategist Keith Goode talk about data and its importance in SEO and digital marketing today.

Eric Enge offers advice on building and selling an agency, communicating the value of SEO, and more.

The post Eric Enge on Growing & Selling a Successful Digital Agency, SEO, Content & More appeared first on Search Engine Journal.

In episode 153 of Search Engine Nerds, SEJ Executive Editor Danny Goodwin interviews Eric Enge, General Manager of Digital Marketing at Perficient Digital. Enge shares how he started a career in technology, the struggles he's faced and overcome, the lessons learned along the way, and why he decided it's time to sell Stone Temple, the agency he founded in 1997.

Learn how to boost local SEO with Google My Business and the tricks that will help you get ahead.

The post Boosting Local SEO with Google My Business [PODCAST] appeared first on Search Engine Journal.

In episode 152 of Search Engine Nerds, SEJ Advisor Brent Csutoras is joined by local SEO expert Greg Gifford. They talk about Google My Business specifically, some of the new features and the tricks and hacks that will help you get ahead.

Kelsey Jones talks about her 12-year journey as an SEO pro and what she's learned along the way.

The post Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST] appeared first on Search Engine Journal.

In this episode of Search Engine Nerds, SEJ Executive Editor Danny Goodwin kicks off a new series of interviews with industry experts and authorities called "Better Know an SEO Pro" with guest Kelsey Jones, founder of Six Stories.

Here's a three-step framework for creating a sustainable content strategy for search and how to analyze content Google favors.

The post How to Approach Content Creation for SEO [PODCAST] appeared first on Search Engine Journal.