Search Engine Journal Show

John Doherty talks about how to qualify potential SEO leads and setting expectations with these leads on Search Engine Nerds.

The post John Doherty on Qualifying SEO Leads & Setting Expectations [PODCAST] appeared first on Search Engine Journal.

John Doherty, Founder and Growth Consultant at Credo, joins SEJ Founder Loren Baker to discuss the importance of qualifying SEO leads and how to set expectations when it comes to clients. Doherty also shares resources for SEO beginners as well as those wanting to jump to the next level in their SEO careers.

Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode.

The post Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] appeared first on Search Engine Journal.

Maddie Cary, Director of Paid Search at Point It Digital Marketing, joins SEJ Chief Social Media Strategist Brent Csutoras to discuss the profitability of paid search and how to ensure your campaigns result in a good ROI. Cary also talks about how brand awareness affects paid search and identifies areas that could have a significant impact on paid search profitability.

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success.

The post Why Aren't You Using Remarketing Yet? [PODCAST] appeared first on Search Engine Journal.

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success. Sean also gives us a primer on why you shouldn't necessarily worry about where your remarketing ads are appearing and how they usually lead to cheaper conversions.

Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website's visibility.

The post Best Practices for 2017 SEO Audits [PODCAST] appeared first on Search Engine Journal.

SEJ Executive Editor Kelsey Jones and SEJ Product Strategist Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website's visibility.

Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into putting the user first when it comes to the search and website experience.

The post "Why Page Speed is So Important to SEO" via Jon Henshaw [PODCAST] appeared first on Search Engine Journal.

Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into putting the user first when it comes to the search and website experience.