Maddie Cary, Director of Paid Search at Point It Digital Marketing, joins SEJ Chief Social Media Strategist Brent Csutoras to discuss the profitability of paid search and how to ensure your campaigns result in a good ROI. Cary also talks about how brand awareness affects paid search and identifies areas that could have a significant impact on paid search profitability.

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success.

The post Why Aren't You Using Remarketing Yet? [PODCAST] appeared first on Search Engine Journal.

Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success. Sean also gives us a primer on why you shouldn't necessarily worry about where your remarketing ads are appearing and how they usually lead to cheaper conversions.

Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website's visibility.

The post Best Practices for 2017 SEO Audits [PODCAST] appeared first on Search Engine Journal.

SEJ Executive Editor Kelsey Jones and SEJ Product Strategist Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website's visibility.

Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into putting the user first when it comes to the search and website experience.

The post "Why Page Speed is So Important to SEO" via Jon Henshaw [PODCAST] appeared first on Search Engine Journal.

Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into putting the user first when it comes to the search and website experience.

In this pilot episode of Search Engine Nerds, Kelsey Jones is joined by Zeph Snapp to talk about best practices for creating Spanish versions of websites. Zeph and Kelsey discuss what you need to do before getting started, whether translating content is better than creating new content, and what to keep in mind when it comes to international SEO.

In this pilot episode of Search Engine Nerds, Kelsey Jones is joined by Zeph Snapp to talk about best practices for creating Spanish versions of websites. Zeph and Kelsey discuss what you need to do before getting started, whether translating content is better than creating new content, and what to keep in mind when it comes to international SEO.

SEJ Founder Loren Baker joined SEJ ThinkTank on February 8th to share link building strategies for those less-than-exciting industries. Check out this post for a full recap of his presentation, including slides and a video.

The post Link Building for "Boring" Industries [Webinar Recap] appeared first on Search Engine Journal.