Ken discusses search engine marketing with Silverdisc MD Alan Perkins.

 

While social media or speculation about the next 'big thing' can dominate thinking, Search Engine Marketing (SEM) can sometimes feel like yesterday's news. Alan describes the essential importance of a website being found on a search engine, the difference between 'paid' and 'organic' search and while Google has become a verb, Microsoft's Bing shouldn't be overlooked.