Search Engine Roundtable Podcast

Today we covered several tidbits from the Google court documents on Google Search. Bing Search tests new Copilot keyword suggestions and expandable related searches. Google Hotel Center will crack down on pricing accuracy. Google Ads new customization for graphs. Sad to report Alan Bleiweiss passed. 

0:00 - Introduction

1:05 - Google court docs reveal more on Google Search

3:27 - Bing tests Copilot keyword suggestions and expandable related searches

4:15 - Google will crack down on inaccurate hotel pricing

5:50 - Google Ads new customization graphs 

6:59 - Losing a legend in the industry

8:05 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the remedy ruling on Google’s monopoly case, in short, they won’t be broken up.  Google FastSearch is used by Gemini for grounding.  Google is testing new search headers and direction buttons.  Google Ads has this survey on the YouTube Network.

0:00 - Introduction

0:31 - Google won’t be broken up in its monopoly ruling

10:40 - Google FastSearch is used for Gemini grounding

11:58 - Google tests new search header and directions buttons

12:48 - Google Ads survey on YouTube Network

13:31 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the new checkboxes in Google Ads to help you filter your campaigns. Google said AI Max does not go after the Search Partner Network more aggressively. Google Ads lets you search using Google Maps for location assets. The Google webmaster report for September is live. And Google has a new mini-game to encourage you to search more.

0:00 - Introduction

1:30 - Google Ads checkbox filters for campaigns

2:30 - Google AI Max and the Search Partner Network

3:44 - Google Ads location assets with Google Maps search

4:34 - Google Webmaster Report for September 2025

4:50 - Google Search mini-game

6:38  - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google updated the AI Mode models last week. Google AI Mode now lets you compare local businesses and products.  Google AI Overviews tests a new look, more like knowledge panels.  Danny Sullivan speaks on Google at WordCamp and Ginny Marvin becomes a YouTuber.

0:00 - Introduction

1:09 - Google AI Mode model was updated

2:09 - Google AI Mode lets you compare products and local businesses

4:05 - Google AI Overviews tests more knowledge panel look

5:50 - Danny Sullivan of Google at WordCamp

7:34 - Ginny Marvin the new Ads YouTuber

8:44 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched down very quickly, likely within 24 hours. I also posted a Google search ranking volatility status report. Google is testing changes to AI Mode to encourage clicks. A new report says traditional search is not dying. A new survey says only 4% of searchers don’t click on links in AI Overviews. Some sites saw a huge decline in crawl rates in Google Search Console, this was a confirmed bug fixed by Google. Google Search Console’s performance report search appearance filter for Android Apps seems broken too. Google Ads PMax channel reporting is now on the account level. Google Ads get audience exclusions for Shopping campaigns. Google Ads has new loyalty goals. Microsoft responds to complaints over its Bing search ads being hard to see. Microsoft is also testing larger title fonts for its search ads over organic listings. Microsoft Advertising shared the dos and don’ts of suspensions and appeals. And I doubt Google is hiring a new Search Liaison. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video is sponsored by Semrush. Discover Semrush's new AI-powered keyword research tools, offering personalized keyword difficulty, potential traffic estimates, and topical authority to help you plan smarter SEO campaigns.

0:00 - Introduction 

0:47 - Google August 2025 Spam Update Unleashed

1:29 - Google August 2025 Spam Update Impact Felt Quickly

2:35 - Google Search Ranking Volatility Status Report

2:46 - Google: We're Testing Changes To AI Mode To Encourage Clicks

4:10 - Sparktoro Research: Traditional Search Is Not Declining

4:33 - Survey: Only 4% Of Searchers Don't Click From Google AI Overviews

5:15 - Report: ChatGPT Using SerpApi To Scrape Google Search Results

5:59 - Some Sites Have Huge Crawl Rate Declines In Google Search Console

7:03 - Bug: Google Search Console Performance Report Search Appearance Android App

7:31 - Google Ads PMax Channel Reporting On Account Level

7:45 - Google Ads Gets Audience Exclusions For Shopping Campaigns

8:10 - Loyalty Goal In Google Ads & More Merchant Center Loyalty Offerings

8:44 - Microsoft Responds To Hard To See Search Ad Labels

9:13 - Microsoft Testing Tests Larger Titles For Ads In Bing Search

9:43 - Dos and Don'ts Of Microsoft Advertising Suspensions & Appeals

10:05 - Is Google Hiring Another Search Liaison? Seems Unlikely.

10:42 - Conclusion

Today we covered a weird potential bug with crawling where many sites, not all, saw huge declines in Google crawl rates. Microsoft now tests larger Bing Ads titles, larger than organic results. Google Ads audience exclusions work for Shopping campaigns. Bing is testing bolding on hover. 

0:00 - Introduction

0:45 - Google massive crawl rate drop

3:22 - Microsoft Bing Ads titles get big

4:38 - Google Ads audience exclusions for Shopping campaigns

6:10 - Bing gets bold on hover

6:52 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the release of the Google August 2025 spam update.  A new survey is out that looks at how searchers are clicking on AI Overviews. Google Ads has new loyalty goals. 

0:00 - Introduction

0:54 - Google August 2025 spam update released

3:32 - Google AI Overviews click survey

6:41 - Google Ads loyalty goals

9:57 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google’s Robby Stein saying AI Mode will test encouraging more clicks from the answers.  A new report says traditional search is not declining. Microsoft Advertising responds to it testing almost invisible sponsored labels. And Microsoft spoke about suspensions and appeals dos and don’ts.  

0:00 - Introduction

1:04 - Google AI Mode to now encourage clicks

3:48 - Traditional search is not declining 

5:12 - Microsoft Advertising on its invisible sponsored labels

8:08 - Dos and Don’ts of Microsoft Advertising appeals and suspensions

9:57 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we had a checkin with the Google search ranking volatility.  The Information uncovered that OpenAI’s ChatGPT uses SerpApi to scrape some of Google’s search results.  Is Google hiring another Search Liaison? Amazon is back advertising with Google Ads. Google Ads channel reporting for PMax is on the account level.  

0:00 - Introduction

1:42 - Google search ranking volatility checkin

2:23 - OpenAI uses SerpApi to take some of Google’s results for ChatGPT

4:07 - Is Google hiring another Search Liaison

6:37 - Amazing back on with Google Ads

9:44 - Google Ads PMax channel reporting on the account level

11:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we did a check in on the ongoing Google Search ranking volatility. Google AI Mode expanded to 180 countries, added agentic experiences, got more personalized and gained sharable links. ChatGPT may be sending less traffic to sites, according to one report. A new tool is tracking referral traffic from ChatGPT vs Google. Google explained the difference between the Chrome UX report and the Core Web Vitals report in Search Console. Google AI Overviews is testing an overlay bottom tray section. Google is testing new share icons in the search results. Google Discover has this publisher entity follow page, which is neat. Google Ads Search Partner Network finally has full placement reporting. Google Ads is dropping language targeting settings to do it via AI. Google Ads is rolling out the Asset Studio as beta. Google Ads tests X visits per month label on sponsored ads. Google Merchant API will replace the Content API for Shopping. Google updated the Google Ads API documentation. Google will replace the Local Service Ads badge with one verified badge. SEOs should not expect access to the Google Trends API anytime soon, Google is just starting to accept applications. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:34 - Google Search Ranking Volatility Cooled & Calmed This Weekend

1:20 - Google AI Mode Now In 180 Countries & Gains Agentic Features

2:28 - Report: OpenAI ChatGPT Sending 52% Less Referral Traffic (Do You See That?)

3:32 - Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch Up?

4:05 - Why Google Chrome UX Report & Search Console Don't Match

5:01 - Google AI Overviews Explain Overlay Tests Bottom Tray

5:32 - Google Tests Share Icon For For Search Results & AI Mode Again

5:49 - Google Discover Publisher Entity Pages With Follow, Social & Latest Posts

6:18 - Google Ads Search Partner Network Full Placement Reporting

7:19 - Google Ads Language Targeting For Search Campaigns Going Away

7:21 - Google Ads Rolls Out Asset Studio (Beta)

7:40 - Google Ads Continues Testing X Visits In Past Month Label

7:59 - Google Merchant API Is Replacing The Content API For Shopping

8:29 - Google Updates Google Ads API Documentation

8:39 - Google To Replace Local Service Ads Badges With One Verified Badge

9:06 - SEOs, Don't Expect Access To The Google Trends API Soon

9:32 - Google To Begin Approving The First Google Trends API Applications

9:53 - Conclusion