Search Laboratory Podcast

In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Paul Shearing, Head of Analytics and Data Science, Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy, to discuss the specific problems ITP and cookies are causing for marketers, some of the solutions to these problems and what the future will look like regarding this growing issue.

The coronavirus crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of Digital - Earned and Owned, and Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy discuss how to know when to ramp marketing back up again, the different tactics that may be required and what you should be doing now.

In our first podcast, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of SEO and Pete Whitmarsh, Head of Paid Media, discuss the role of artificial intelligence and machine learning over the past year and where they expect this trend to go in the year ahead. They also delve into the effects of voice search and the rise of Marketplaces on SEO and PPC, and the future of data collection and protection for marketers.