Search Engine Marketing also referred to as SEM, is one of the most effective ways to promote your product or service offering and grow your business in an increasingly competitive marketplace. There are many ways you can use the new algorithmic features of platforms to leverage the impact of these digital ads. And, the immediate benefit is measurable. Not only can you put your ad directly where people are looking, but you can quantify its traction and value in real-time. However, with numerous businesses competing for the same attention, running these campaigns requires meticulous attention to detail and the right strategy to help you deliver a positive Return on Ad Spend (ROAS) and Return on Investment (ROI) 
 
In this Master Class, Ariel will share insights into how to leverage these features by drilling deeper into the following topics 
 
• Contrasting SEO and PPC, when and how to invest in each. 
• PPC as a marketing research tool, exploring match types and impression shares 
• Scaling issues with PPC, can we get more of the same quality traffic? 
• Manual vs algorithmic pricing 
• The rise of Audience adjustments 
• Feed-based remarketing and shopping

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/