Are you spending money on tools you forgot you signed up for, chasing search terms that will never convert, and doing work that someone else should own?

In Episode 23, Odin and Magnus take stock. Odin walks through his belt bar and brand activation business and what it means to sell a solution rather than a product. Magnus breaks down SEO for makers: why targeting broad search terms is a losing game, and how Google Business listings and descriptive reviews are the most underused tools a small shop has. The back half covers software subscriptions, what to keep, what to cut, and why regular auditing matters.

If you have been saying yes to everything and wondering why nothing feels like progress, this one is worth your time.

TIMESTAMPS:
01:00 - Busy Season Check-In
08:30 - Letting Go of Sunk Costs
15:15 - Declutter Your Space
23:00 - Belt Bars and Activations
35:00 - Sell the Solution
38:00 - Stop Chasing Broad Terms
44:30 - Find Your Real Customer
51:00 - Reviews That Actually Work
01:01:00 - Apps Worth Keeping
01:44:00 - AI and Authentic Voice

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LISTEN TO THE PODCAST:
Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd
Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809
YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast
All Platforms: https://www.beyondtheworkbench.com/

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HOSTS:
Odin Clack - https://www.instagram.com/odinleather
Michael Magnus - https://www.instagram.com/magnusopus

Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.

New episodes are released on the first and third Thursdays of every month.

Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench

Edited and produced by Instrumental Media: https://instrumental.media/

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