What does it take to create a retail space that sells, even when you're closed? This episode explores the strategy, psychology, and practical lessons behind effective merchandising for small business owners.
In Episode 13, Rachelle Clack (COO of Odin Leather Goods) shares how she built merchandising skills from the ground up, not from formal training, but from being an intentional customer and learning what actually works. She walks through the process of setting a retail space, the importance of outside-in perspective, why everything needs to move and change, and the mindset shifts required when running a small business.
From managing guilt to trusting your team, this conversation goes beyond merchandising into the real challenges of entrepreneurship.
GUEST:
Rachelle Clack
Chief Operating Officer at Odin Leather Goods, managing retail operations, merchandising, HR, events, and everything in between. Rachelle has built two successful retail locations in Texas while balancing entrepreneurship with community work, pageantry, and being a sports mom.
Instagram: @rclack and @ray_clack_official
TIMESTAMPS:
01:00 - Meet Rachelle & The COO of Everything
06:10 - How Rachelle Learned Merchandising
10:01 - The Outside-In Perspective
13:27 - Everything Moves: The Merchandising Game
18:45 - Customer Psychology & Store Flow
25:12 - Trusting Your Team
32:40 - Managing Multiple Roles in Small Business
41:15 - Letting Go of Guilt
48:22 - Health, Focus, and Productivity
55:03 - Activity vs. Productivity
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HOSTS:
Odin Clack - https://www.instagram.com/odinleather
Michael Magnus - https://www.instagram.com/magnusopus
Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.
New episodes are released on the first and third Thursdays of every month.
Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench
Edited and produced by Instrumental Media: https://instrumental.media/
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