Beyond the Workbench

Beyond the Workbench

By Odin Clack & Michael MagnusBusinessEntrepreneurship
Download on the App Store

Beyond the Workbench episodes

  • Tame Your Time w/ Matthew Gaddy | Beyond the Workbench #21

    Most entrepreneurs stay busy all year and still can't explain where the time went. In Episode 21, Magnus sits down with Matthew Gaddy, a longtime friend and productivity coach, to talk about why that happens and what to do about it.

    The conversation covers goal-setting, breaking big plans into actionable steps, and how to recover when you miss a deadline without derailing the rest of your year. Matthew also walks through why the greatest enemy of great is usually something good, and how to figure out which things on your list actually deserve your attention.

    If you have ever taken a look at things halfway through the year and wondered how you got there, this one is worth your time.

    TIMESTAMPS:
    01:00 - Matthew's Background and How He Got Into Coaching
    06:20 - Reactive vs. Proactive: Why Busy Isn't Productive
    09:50 - How to Set Goals That Actually Mean Something
    14:00 - Breaking Goals Down Into Actionable Steps
    20:00 - Deep Work vs. Short Bursts: Using Your Time Well
    26:15 - When You Miss a Deadline: How to Adjust Without Derailing
    30:00 - Magnus's MentorBot and AI for Accountability
    33:25 - Prioritizing Goals: The Warren Buffett Method
    37:30 - Saying No to Good Things to Protect Great Ones
    45:00 - Closing Thoughts and Encouragement for 2026

    LISTEN TO THE PODCAST:
    Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd
    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809
    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast
    All Platforms: https://www.beyondtheworkbench.com/

    FOLLOW BEYOND THE WORKBENCH:
    Instagram: https://www.instagram.com/beyondtheworkbench
    TikTok: https://www.tiktok.com/@beyondtheworkbench
    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/
    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast
    Patreon: https://www.patreon.com/beyondtheworkbench

    HOSTS:
    Odin Clack - https://www.instagram.com/odinleather
    Michael Magnus - https://www.instagram.com/magnusopus

    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.

    New episodes are released on the first and third Thursdays of every month.

    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench

    Edited and produced by Instrumental Media: https://instrumental.media/

    1 hr 5 min
  • What's in a Name? Building a Brand That Outgrows You | Beyond the Workbench #20

    Should you name your business after yourself, or build something that can outlast you? In Episode 20, Odin and Magnus dig into one of the most common questions in the leather community.

    Odin recaps teaching three classes at the Prescott leather show, Magnus shares news from a company cruise and a new job, and the two talk through hiring, retention, and what it actually looks like to let someone go for their own good.

    The main topic comes from a question sent in by Jay Whitman Leather on Instagram. He wants to build a brand, not a person. What follows is a practical conversation about legacy, risk, and who really owns a brand once it is out in the world.

    TIMESTAMPS:
    01:00 - Prescott Leather Show Recap
    07:30 - Teaching Business Classes at Shows
    11:15 - Patreon Calls and Workbooks
    13:00 - Magnus's Cruise
    23:15 - Magnus's New Job
    25:00 - Retention and Letting People Go
    35:00 - Don't Fear Who You Hire
    37:40 - What's in a Name?
    44:20 - Artist Brand vs. Business Brand
    50:10 - You Don't Own Your Brand

    WATCH ON YOUTUBE:
    https://youtu.be/pcqwO0uLK_U

    LISTEN TO THE PODCAST:
    Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd
    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809
    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast
    All Platforms: https://www.beyondtheworkbench.com/

    FOLLOW BEYOND THE WORKBENCH:
    Instagram: https://www.instagram.com/beyondtheworkbench
    TikTok: https://www.tiktok.com/@beyondtheworkbench
    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/
    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast
    Patreon: https://www.patreon.com/beyondtheworkbench

    HOSTS:
    Odin Clack - https://www.instagram.com/odinleather
    Michael Magnus - https://www.instagram.com/magnusopus

    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.

    New episodes are released on the first and third Thursdays of every month.

    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench

    Edited and produced by Instrumental Media: https://instrumental.media/

    #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #BrandBuilding #MakerLife

    59 min
  • Know Your Numbers w/ Angie Benefiel, Holland Leather | Beyond the Workbench #19

    Tax season has a way of making even the most passionate makers stop and question entrepreneurship. In Episode 19, Magnus sits down with Angie Benefiel: the leatherworking CPA. The two have the honest conversations most of us have been avoiding. Angie brings a rare combination: a leatherworker running her own brand (Holland Leather) who also works with accounting for a living.The conversation covers what actually separates a hobby from a business in the eyes of the IRS, what deductions most makers are leaving on the table, and how to think about bookkeeping when your materials come in hides, and your inventory does not fit neatly into a spreadsheet. They talk through entity structure, what an audit really looks like, and why tracking your mileage alone could be worth more than you think. Following the conversation, Odin reflects that much of this applies directly to scaling a leather business, including the ongoing challenge of managing inventory without tying up all your cash on the shelf.This episode was timed intentionally for early March, as many makers are working to figure out their taxes. Whether you are just getting started or already running a shop, there is something here worth hearing before you file.Disclaimer: Nothing in this episode is tax advice, rather conversations about accounting. If anything from these discussions resonates with you, we encourage you to discuss it with your tax professional.


    Featuring Angie Benefiel of Holland Leather:https://www.instagram.com/hollandleather/


    TIMESTAMPS:

    06:35 - Hobby or Business? What the IRS Says

    09:14 - Steps to Make the Shift to Entrepreneur

    12:12 - Home Office, Phone & Internet Deductions

    16:16 - QuickBooks, Xero & Spreadsheets: What Works

    20:39 - Cash Sales & Barter: It's All Taxable

    22:57 - What Actually Happens During an Audit

    26:34 - Angie's Sheridan Classes Breakdown

    32:47 - LLC vs. Sole Proprietor: Which Is Right for You

    38:42 - Mileage & Other Overlooked Deductions

    43:35 - Tracking Inventory as a Leather Business


    LISTEN TO THE PODCAST:

    Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd

    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    All Platforms: https://www.beyondtheworkbench.com/


    FOLLOW BEYOND THE WORKBENCH:

    Instagram: https://www.instagram.com/beyondtheworkbench

    TikTok: https://www.tiktok.com/@beyondtheworkbench

    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    Patreon: https://www.patreon.com/beyondtheworkbench


    HOSTS:

    Odin Clack - https://www.instagram.com/odinleather

    Michael Magnus - https://www.instagram.com/magnusopus


    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.


    New episodes are released on the first and third Thursdays of every month.


    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench


    Edited and produced by Instrumental Media: https://instrumental.media/


    #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #Bookkeeping #TaxTips


    1 hr 1 min
  • Fear Less, Build More w/ Dennis Forrester, 21 Grams | Beyond the Workbench #18

    What does it look like to chase an idea with everything you have, even when it does not fit the mold? In this episode, Odin and Magnus sit down with Dennis Forrester, founder of 21 Grams and creator of the Tattooling machine, to talk about what happens when inspiration hits and you refuse to let fear talk you out of it.


    Dennis's story starts with a therapist telling him to find a hobby. No pressure, no business, just something for himself. What came out of it was a product that did over a quarter million dollars in its first year and eventually landed a manufacturing partnership with Weaver Leather. The conversation covers the full arc: from accidental invention to patent, from hand-assembling cartridges at a kitchen counter to collecting royalties. Along the way, they dig into what it means to enter an industry as an outsider, how to push through the noise of people who want things to stay the same, and why the biggest risk is usually letting fear win before you ever get started.


    Featuring Dennis Forrester of 21 Grams Leather Goods:

    https://www.instagram.com/21grams_leathergoods/


    ---------------------------------------------

    LISTEN TO THE PODCAST:Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd

    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    All Platforms: https://www.beyondtheworkbench.com/


    FOLLOW BEYOND THE WORKBENCH:

    Instagram: https://www.instagram.com/beyondtheworkbench

    TikTok: https://www.tiktok.com/@beyondtheworkbench

    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    Patreon: https://www.patreon.com/beyondtheworkbench


    HOSTS:

    Odin Clack - https://www.instagram.com/odinleather

    Michael Magnus - https://www.instagram.com/magnusopus


    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.


    New episodes are released on the first and third Thursdays of every month.


    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench


    Edited and produced by Instrumental Media: https://instrumental.media/


    #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ProductManagement #startingabusiness


    1 hr 4 min
  • Starting a New Business | Beyond the Workbench #17

    In this episode of Beyond the Workbench, Odin and Michael draw on their tech and product backgrounds to talk through what it actually looks like to launch something new. Using the launch of LearnLeathercraft.com as a real-world case study, they explore how early decisions take shape, how ideas move from concept to something usable, and why clarity around the problem you are solving matters more than getting everything perfect on day one.

    The conversation digs into who you are building for, how to avoid getting stuck in endless planning, and when “good enough to launch” is the right call. They talk candidly about feedback, iteration, and the tradeoffs that come with waiting too long, especially for small teams and solo makers. The result is a grounded discussion about applying product thinking to support creative work, rather than turning it into corporate busywork.

    --------------------------------------------

    LISTEN TO THE PODCAST:

    Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd

    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    All Platforms: https://www.beyondtheworkbench.com/


    FOLLOW BEYOND THE WORKBENCH:

    Instagram: https://www.instagram.com/beyondtheworkbench

    TikTok: https://www.tiktok.com/@beyondtheworkbench

    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    Patreon: https://www.patreon.com/beyondtheworkbench


    HOSTS:

    Odin Clack - https://www.instagram.com/odinleather

    Michael Magnus - https://www.instagram.com/magnusopus


    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.


    New episodes are released on the first and third Thursdays of every month.


    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench


    Edited and produced by Instrumental Media: https://instrumental.media/


    #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

    1 hr 2 min
  • Pursuing the Exceptional w/ Nate Walker, Lost Dutchman Leather | Beyond the Workbench #16

    What does it take to scale from a teenage hobbyist to running a manufacturing brand with a seven-person team? How do you shift from craftsman to founder without losing what makes your work exceptional?

    This episode explores the mindset shifts, leadership lessons, and strategic clarity required to pursue something truly exceptional.

    In Episode 16, Nate Walker shares how he built Lost Dutchman Leather from a Tandy starter kit at age 13 to a direct-to-consumer manufacturing brand. He walks through his evolution from solopreneur to leading a team, the importance of painting a clear vision for your people, and why founders must be mission-oriented above all else. Nate breaks down how he manages rapid growth, builds systems that scale, and why he's unapologetic about breaking away from traditional craft norms to pursue his vision.


    GUEST: Nate Walker

    Founder of Lost Dutchman Leather, a direct-to-consumer leather goods manufacturing brand. Nate has built his business from a teenage hobby into a scaled operation with a growing team, all while staying focused on exceptional craftsmanship and strategic growth.

    Instagram: @lostdutchmanleather


    TIMESTAMPS:

    00:00 - Introduction

    01:30 - Meet Nate & Lost Dutchman Leather

    02:48 - From Tandy Kit to Full-Time Business

    05:10 - Shifting Identity: Artisan to Manufacturer

    07:32 - Leading with Vision & Exceptionalism

    17:15 - Systems, Processes & Strategic Planning

    32:15 - Building Brand Identity & Market Positioning

    45:20 - Lessons from Scaling Fast

    52:10 - Breaking Away from Craft Norms

    54:04 - Identify Your Outcome & Attack It


    --------------------------------------------

    LISTEN TO THE PODCAST:

    Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd

    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    All Platforms: https://www.beyondtheworkbench.com/


    FOLLOW BEYOND THE WORKBENCH:

    Instagram: https://www.instagram.com/beyondtheworkbench

    TikTok: https://www.tiktok.com/@beyondtheworkbench

    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    Patreon: https://www.patreon.com/beyondtheworkbench


    HOSTS:

    Odin Clack - https://www.instagram.com/odinleather

    Michael Magnus - https://www.instagram.com/magnusopus


    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.


    New episodes are released on the first and third Thursdays of every month.


    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench


    Edited and produced by Instrumental Media: https://instrumental.media/


    #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

    1 hr
  • Planning 2026: Strategy and Clarity | Beyond the Workbench #15

    How do you plan for a new year without drowning in an endless to-do list? This episode tackles the challenge of setting meaningful goals versus just staying busy, and why crossing things off your list before you even start might be the smartest move you make.


    In Episode 15, Odin and Michael dig into strategic planning for 2026, exploring the difference between goals, tactics, and busy work. Odin shares his process of distilling 30 areas of focus down to 8 that actually matter, while Michael introduces the 25% challenge: cross out a quarter of your to-do list before you begin and focus only on what moves you forward. They discuss the post-holiday slowdown, finding balance during busy seasons, and the importance of having a clear purpose behind everything you do.


    TIMESTAMPS:


    00:00 - Introduction
    01:06 - Post-Holiday Slowdown
    04:32 - Planning for 2026
    05:44 - Busy Work vs Meaningful Progress
    09:09 - Goals vs Tactics vs Strategy
    09:57 - The 25% Challenge
    10:34 - From 30 Areas to 8
    11:54 - Finding Accountability Partners
    13:12 - Bringing Diverse Perspectives
    15:13 - What's Next for 2026


    --------------------------------------------


    LISTEN TO THE PODCAST:

    Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd

    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    All Platforms: https://www.beyondtheworkbench.com/


    FOLLOW BEYOND THE WORKBENCH:

    Instagram: https://www.instagram.com/beyondtheworkbench

    TikTok: https://www.tiktok.com/@beyondtheworkbench

    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    Patreon: https://www.patreon.com/beyondtheworkbench


    HOSTS:

    Odin Clack - https://www.instagram.com/odinleather

    Michael Magnus - https://www.instagram.com/magnusopus


    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.


    New episodes are released on the first and third Thursdays of every month.


    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench


    Edited and produced by Instrumental Media: https://instrumental.media/


    #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy

    1 hr 17 min
  • Influence and Introspection w/ Brandon Corral, Swift Hammer Leather | Beyond the Workbench #14

    How do you build influence while staying true to yourself? This episode explores ego, identity, and what it takes to create genuine community in the leathercraft world.

    In Episode 14, Brandon Corral of Swift Hammer Leather shares his journey of studying human attention, mastering social algorithms, and building spaces where artists can actually connect. From his cross-country move to New York to teaching business classes at major industry shows, Brandon challenges traditional approaches to maker business growth. We discuss being the "oddball" in your industry, turning social media into a real community, the role of ego in creative growth, and why his Discord is intentionally not a business front - it's a safe haven for artists.


    GUEST: Brandon Corral

    Owner of Swift Hammer Leather, specializing in experimental leathercraft and content creation. Brandon has built a business by mastering social media strategy, teaching maker business classes, and creating intentional online communities where artists can share their struggles and wins.

    Instagram: @swifthammerleather

    Discord: https://discord.com/invite/5834yPbk2w

    Website: SwiftHammerLeather.com


    TIMESTAMPS:

    00:12 - Meet Brandon Corral

    03:16 - The Move from California to New York

    05:33 - Experimental Content & Studying Human Attention

    14:48 - The Role of Ego in Creative Growth

    21:33 - Being Different in a Homogenous Community

    35:42 - Swift's Discord Community - A Safe Haven for Artists

    42:19 - Teaching Business Classes at Shows

    48:55 - SEO & Selling Your Work Online

    1:07:40 - Challenging Norms While Building Community

    1:09:12 - How to Find Brandon & Join the Discord


    --------------------------------------------

    LISTEN TO THE PODCAST:

    Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd

    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    All Platforms: https://www.beyondtheworkbench.com/


    FOLLOW BEYOND THE WORKBENCH:

    Instagram: https://www.instagram.com/beyondtheworkbench

    TikTok: https://www.tiktok.com/@beyondtheworkbench

    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    Patreon: https://www.patreon.com/beyondtheworkbench


    HOSTS:

    Odin Clack - https://www.instagram.com/odinleather

    Michael Magnus - https://www.instagram.com/magnusopus


    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.


    New episodes are released on the first and third Thursdays of every month.


    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench


    Edited and produced by Instrumental Media: https://instrumental.media/


    #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #SocialMedia #ContentCreation

    1 hr 12 min
  • The Art of Retail w/ Rachelle Clack, Odin Leather Goods | Beyond the Workbench #13

    What does it take to create a retail space that sells, even when you're closed? This episode explores the strategy, psychology, and practical lessons behind effective merchandising for small business owners.

    In Episode 13, Rachelle Clack (COO of Odin Leather Goods) shares how she built merchandising skills from the ground up, not from formal training, but from being an intentional customer and learning what actually works. She walks through the process of setting a retail space, the importance of outside-in perspective, why everything needs to move and change, and the mindset shifts required when running a small business.

    From managing guilt to trusting your team, this conversation goes beyond merchandising into the real challenges of entrepreneurship.

    GUEST:

    Rachelle Clack

    Chief Operating Officer at Odin Leather Goods, managing retail operations, merchandising, HR, events, and everything in between. Rachelle has built two successful retail locations in Texas while balancing entrepreneurship with community work, pageantry, and being a sports mom.

    Instagram: @rclack and @ray_clack_official


    TIMESTAMPS:

    01:00 - Meet Rachelle & The COO of Everything

    06:10 - How Rachelle Learned Merchandising

    10:01 - The Outside-In Perspective

    13:27 - Everything Moves: The Merchandising Game

    18:45 - Customer Psychology & Store Flow

    25:12 - Trusting Your Team

    32:40 - Managing Multiple Roles in Small Business

    41:15 - Letting Go of Guilt

    48:22 - Health, Focus, and Productivity

    55:03 - Activity vs. Productivity


    --------------------------------------------

    LISTEN TO THE PODCAST:

    Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd

    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    All Platforms: https://www.beyondtheworkbench.com/


    FOLLOW BEYOND THE WORKBENCH:

    Instagram: https://www.instagram.com/beyondtheworkbench

    TikTok: https://www.tiktok.com/@beyondtheworkbench

    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    Patreon: https://www.patreon.com/beyondtheworkbench


    HOSTS:

    Odin Clack - https://www.instagram.com/odinleather

    Michael Magnus - https://www.instagram.com/magnusopus


    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.


    New episodes are released on the first and third Thursdays of every month.


    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench


    Edited and produced by Instrumental Media: https://instrumental.media/


    #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #Merchandising #Retail

    59 min
  • Markets, Motivation, and Moving Forward | Beyond the Workbench #12

    What do you do when motivation disappears and even getting to the workshop feels impossible? This episode explores how community connections, brain chemistry, and simple habits can help makers push through creative blocks and stay motivated.

    In Episode 12, Odin and Michael catch up after a busy season to discuss recent leather shows, including Dallas M.A.D.E. marketplace and the expanding leather craft community across different platforms and regions. They explore the evolving role of guilds in helping hobbyists become business owners and dive into practical strategies for maintaining momentum when the work gets tough.

    This conversation digs into the science of motivation, why predetermined habits beat willpower, and knowing when to change course versus pushing through.


    TIMESTAMPS:

    01:55 - Dallas M.A.D.E. Marketplace Experience

    06:34 - When Shows Don't Pan Out

    09:00 - Gordon Andrus and the Science of Art

    17:58 - Brandon Corral in New York

    20:11 - The Role of Guilds in Leathercraft

    29:45 - Breaking Through Creative Blocks

    36:41 - The Brain Chemistry of Motivation

    39:30 - Building Habits vs Relying on Willpower

    42:11 - Removing Decisions to Boost Productivity

    43:16 - Starting Small to Build Habits

    --------------------------------------------

    LISTEN TO THE PODCAST:

    Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd

    Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    All Platforms: https://www.beyondtheworkbench.com/


    FOLLOW BEYOND THE WORKBENCH:

    Instagram: https://www.instagram.com/beyondtheworkbench

    TikTok: https://www.tiktok.com/@beyondtheworkbench

    Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/

    YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast

    Patreon: https://www.patreon.com/beyondtheworkbench


    HOSTS:

    Odin Clack - https://www.instagram.com/odinleather

    Michael Magnus - https://www.instagram.com/magnusopus


    Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making.


    New episodes are released on the first and third Thursdays of every month.


    Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench


    Edited and produced by Instrumental Media: https://instrumental.media/


    #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #ScalingBusiness #Manufacturing

    53 min

About Beyond the Workbench

From the publisher's feed

Hosted by Odin Clack and Michael Magnus, Beyond the Workbench casually explores leathercraft, entrepreneurship, and modern maker life. From personal project updates to new marketing ideas and…