Are visitors bouncing before they ever become leads? You might be making them work too hard. In this episode of Search Smarts, host Bob Brennan reveals how small tweaks, like skipping the contact form or offering instant estimates, can lead to big jumps in conversions. He breaks down the mindset shift from "what do we want from the user?" to "what does the user want from us?" If you're ready to eliminate friction, boost trust, and turn more traffic into real results, this one's a must-listen.

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