Search Talk Live

Sean Duggan is the Co-Founder at Geobid, a retargeting tool for small businesses. He been a digital marketer for 7 years and started Geobid 2 ½ years ago with his business partner David Cantor. I’ve spent most of my career as an in-house marketing manager for my business partner’s law firm and managed their 7-figure online advertising budget. We were spending a large amount on display advertising so we decided to bring our media buying in-house and developed our own demand-side platform (DSP) to cut out the middlemen and control 100% of our ad buys.
At this time he saw a lot of small business marketers (especially law firms) having trouble running retargeting campaigns so we partnered up and created Geobid to solve this problem. We modified our platform to be self-serve for other marketers to use and also provide free services (ad design, pixel onboarding, etc.) to make it easy for small business marketers to get started with retargeting.

Joining us on Tuesday is 5-time author and speaker Perry Marshall. Perry joins us to talk about his book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.

Perry Marshall is one of the world’s most expensive and sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art, and psychology.

He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford, and MIT. The prize aims to solve the biggest mystery in biology.

He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best-selling book on web advertising, Ultimate Guide to Google AdWords.

More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. His book 80/20 Sales & Marketing is mandatory for many growing companies. His books are course material in several business schools.

Works also include bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella) and Industrial Ethernet (ISA).

Please Join us in welcoming our next guest JP Sherman. JP is a ten+ year veteran of Search, Findability and Competitive Intelligence. Working as the Search & Findability expert for the Red Hat Customer Portal. At Red Hat JP is responsible for bridging the intention gap between tens of thousands of technical and support documents and the customers looking for them in Google and Red Hat’s internal search platform.

His passion is for combining behavior, semantics, and technology. JP Sherman has a natural talent to connect data, behavior, search and findability to bring actionable changes and value to and has done so so for many large brands such as Paramount Studios, Sketchers, Performance Bike, Dewalt and many more.

Please join me in welcoming a long time friend and Expert in Local SEO Pam Weber VP of ROAR Internet Marketing based in Orlando, FL.

Pam has had many years of experience in the SEO industry and is responsible for ROAR!’s strategic alliances with clients, industry partners, key vendors and trade associations,



Pam Weber’s longstanding reputation for building win-win relationships began with her work as a private practice attorney and former executive director of the Seminole State College Foundation.

Her success in the courtroom and the classroom serve as a solid foundation to her skills in digital marketing to propel the growth of ROAR! Leveraging her legal research skills and ability to unearth Internet trends and consumer behavior patterns, Weber is a sought-after public speaker. She applies in-depth knowledge of web design and Internet marketing for a popular presentation on Local Search Optimization.