Search Talk Live

Search Talk Live welcomes Keith Goode back to the microphone to discuss the unique perspective of In-House SEO. Having moved back to an in-house role after working with SEOClarity as the Chief SEO Evangelist, Keith will talk about the comparative benefits and risks of being a large enterprise, the greater need to educate internal resources, the psychology of selling SEO and showing success, and how agencies and in-house SEOs can work together.

Keith has over a decade of experience in SEO, most of which has been spent in-house with companies like HomeAway, BDX, SpareFoot, and Dell. Currently, he is the SEO Manager for IBM’s Watson Customer Engagement. He also is a regular speaker for Pubcon in the U.S. and Cross Forum in Japan.

Michael Stricker, our STL guest this week, is an international digital marketer and agency consultant with hundreds of campaigns delivering millions of impressions to brands such as 2Modern, Aeropostale, BET, Dell, GolfSmith, JG Wentworth, Job.com, Johns Hopkins University, RE/MAX, Toshiba, SEMrush and Herringtons. He’s been called “a creative mind with a fearsome grasp of analytic skills”, and we can’t help but agree. Now at BeyondROI, Mike marries exhaustive research and analytics with actionable strategies, creative concepts, scalable processes, and doable tactics achieve tangible business results.

Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.

Steven is the CCO at ContentKing. Based out of Brno, the heart of Europe, Steven has been doing SEO for over a decade. He’s worked for companies active in all markets, including the notoriously competitive mortgages and insurances markets. Over the years he learned he prefers dominating niches in recruitment, sports, financial services, and law for smaller, more agile companies. He’s been on all sides of the table: client-side, agency-side, and now as a product company supplying SEOs with tools to make their lives a hell of a lot easier.

Our guest this week, Mark Gorrell, works at SEMrush as the head of education and events. A Penn State alum, he started as a member of the “customer success team” before transitioning to marketing. Along with his team, he makes it his core mission to work with North American universities and provide any tools and assistance they require within the digital marketing spectrum. He travels the country regularly to both speak at universities and attend digital marketing conferences to help promote SEMrush. Outside of SEMrush, Mark also runs his own SEO agency, plays basketball, and enjoys ultimate Frisbee with the occasional video game.

Our guest this week, Mark Gorrell, works at SEMrush as the head of education and events. A Penn State alum, he started as a member of the “customer success team” before transitioning to marketing. Along with his team, he makes it his core mission to work with North American universities and provide any tools and assistance they require within the digital marketing spectrum. He travels the country regularly to both speak at universities and attend digital marketing conferences to help promote SEMrush. Outside of SEMrush, Mark also runs his own SEO agency, plays basketball, and enjoys ultimate Frisbee with the occasional video game.

If you do Content Marketing or SEO & want to increase traffic don’t miss the show with Rand Fishkin. tune in Today, at 3:30 EST to find out!
Make sure to tune in live Every Tuesday at 3:30 EST.

On our show this week, we’re happy to welcome Pubcon social community manager Melissa Fach. Melissa has been in the SEO and Internet marketing field since 2005. Her educational background includes a B.A. in Psychology and M.A. from the College of Education focusing on mental health. Melissa created SEO Aware LLC in 2007, has served as Managing Editor of Search Engine Journal, and worked as a Moz associate on the community team for over two years.

Michael, a marketing technologist, has an extensive background in market research, social strategy, content strategy, analytics, inbound marketing, outbound marketing and on-page SEO. In his role as an SEO and Inbound Marketing industry thought leader, Michael is involved in the development of new tactics and strategies that are used by many across the world.