In this episode, Blaine introduces the rules for high quality brainstorming as developed by the founder of the term 'brainstorming' in 1941, Alex Osborn. Brainstorming is one of the best ways to create magic and come up with potential life and business changing ideas through creative thinking. The goal is quantity of ideas with no criticism or judgement, and to push past the first third of our thinking to get to the third third, which is where the best ideas live!