I want you to think back to your childhood: What was that one thing that you just could not stand to eat as a kid?
For me, the first thing that automatically comes to mind is pickled beets.
Some people really enjoy eating pickled beets. I know my dad enjoys eating pickled beets. My my wife's father to this day really enjoys eating pickled beets. I grew up hating beats; it was one of those things my parents insisted on having for dinner every now and then, and I would just have to choke them down.
It wasn't until many years later that I came to realize that beats were something that grew in the dirt and did not in fact have to be eaten pickled.