What is different between being sorry and being accountable? Listen to Ken talk about the advice he gives his team about sorry. When we apologize too often, we forget to be accountable for our own actions and instead feel responsible for other people's feelings. Be aware of how you use "Sorry" and the impact it has on those around you. It can steal authority, create a sense of blame, and a distance in the relationship. For more information, you can check us out at itsnotpersonal.net or sethrigoletti.com