Host: Host: Diana Yoon-Schwartz, MD

Guest: Jerry Chidester, MD

Dr. Jerry Chidester shares how social media transformed his plastic surgery practice, turning consistent, authentic content into a powerful marketing tool. From battling shadow banning to spending 20 hours a week creating posts, he breaks down the realities of building an online presence in medicine. His viral success—often driven by patient-shared content—proves that social media can level the playing field, offering surgeons a cost-effective way to connect, educate, and grow their practice.