Dubbed the Godfather of genetic advancement in Australian beef, Dr. Ced Wise joins Lyndsey Douglas on Beyond the Marbling for a deep dive into the revolutionary world of reproductive technologies in Wagyu.

From his early days studying embryo transfer at Colorado State University to founding Wise Repro—now a nationwide leader in cattle genetics—Ced shares his journey, the evolution of ET, AI, and IVF, and how these technologies are driving real on-farm results across Australia and beyond.