<p>In the first episode of season #2 - I chatted with Dmitri Lisitski from Influ2 about the world of 'person-based-advertising' & how Influ2 are pioneering the account based advertising category 

In the first episode of season #2 - I chatted with Dmitri Lisitski from Influ2 about the world of 'person-based-advertising' & how Influ2 are pioneering the account based advertising category

<p>In the first episode of season #2 - I chatted with Dmitri Lisitski from Influ2 about the world of 'person-based-advertising' &amp; how Influ2 are pioneering the account based advertising category </p>

Season 2 | Ep #1 - SaaS CMO Show (Dmitri Lisitski/Influ2)

There's a major shift happening right now in the B2B marketing space.

It's no longer about churning out quarterly "ebooks" or "case studies" that sit on your website just to collect dust...

No!

Now, it's about having the ability to drive REAL demand for your organisation through different brand building strategies/activities. 

The aim of this podcast is to bring together the best of the best in the demand generation space &amp; highlight exactly what they're doing to stand out &amp; innovate on from the "traditional model"

Business

Marketing

There's a major shift happening right now in the B2B marketing space. It's no longer about churning out quarterly "ebooks" or "case studies" that sit on your website just to collect dust... No! Now, it's about having the ability to drive REAL demand for your organisation through different brand building strategies/activities. The aim of this podcast is to bring together the best of the best in the demand generation space & highlight exactly what they're doing to stand out & innovate on from the "traditional model"

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Season 2 | Ep #1 - SaaS CMO Show (Dmitri Lisitski/Influ2)

Season 2 | Ep #1 - SaaS CMO Show (Dmitri Lisitski/Influ2)