Tasting Notes: In this episode of the Dram Amateur Podcast, Jason sits down with McCauley Williams, the visionary founder and CEO of Morningside Brands and the creative force behind Alma del Jaguar Tequila — a brand as bold and beautiful as its namesake.

🍹 From mergers & acquisitions attorney to tequila trailblazer, McCauley takes us on a wild ride through his unexpected journey into the world of craft spirits. Along the way, we explore:

🔹 The why behind Alma del Jaguar and its powerful mission to protect the majestic jaguar
🔹 How storytelling isn’t just marketing — it’s the soul of a great brand
🔹 The importance of transparency, authenticity, and choosing the right distillery
🔹 What it really takes to build a spirits brand from the ground up
🔹 His passion for preserving Mexican culture while connecting with American consumers
🔹 The role of influencers and trends shaping the tequila industry today
🔹 Why sustainability isn't just a buzzword — it’s the foundation of his long-term vision

Whether you're a spirits enthusiast, an aspiring entrepreneur, or just curious about the magic behind your favorite pour, this episode is packed with insight, inspiration, and a few serendipitous surprises.

👀 Spoiler Alert: You’ll never look at a jaguar—or a bottle of tequila—the same way again.

🔗 Connect
Follow @almadeljaguar and @mccauleyw on Instagram for more content, and don’t forget to subscribe to the Dram Amateur Podcast for more engaging conversations!

👂Listener Engagement
Share your thoughts with Jason on Instagram at @dram_amateur or email at [email protected]. Your feedback might be featured in a future episode!

🥃 Pull up a dram, press play, and let’s toast to purpose-driven spirits and the people bold enough to bring them to life.