The PHARMA MEDIC Podcast

Season 2 Ep.8 : Mastering Focus: Becoming a Productivity Ninja in Medical Affairs


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This episode explores the art of productivity in a high-stakes, fast-paced industry. Starting with a quote from Steve Jobs—“Focus is about saying no”—listeners are invited to think about productivity beyond task completion, inspired by Graham Alcott’s book , "How to Be a Productivity Ninja". The episode kicks off with the concept of ruthless focus, emphasising the power of saying “no” to stay aligned with strategic goals. By filtering tasks that truly drive patient outcomes, medical affairs professionals can direct their energy towards what matters most.
The second segment introduces Zen-like calm, urging listeners to maintain composure under pressure. With examples of high-stakes scenarios, the host highlights techniques like grounding exercises that help professionals keep cool and resolve issues efficiently. This approach allows for a big-picture perspective, enabling medical affairs teams to handle challenges without derailing their focus.
Next, the episode addresses technology's role, underscoring that tools should enhance productivity rather than become distractions. With a “tech checklist,” listeners are encouraged to evaluate which metrics and insights truly drive their projects forward. Technology in medical affairs should simplify rather than overwhelm, and the checklist approach can prevent the pitfalls of data overload.
Stealth mode, the fourth segment, offers a tactic for protecting time for deep work. In medical affairs, where collaboration is critical, finding uninterrupted work periods is challenging but essential for strategic projects. The host shares examples of setting aside dedicated time blocks, encouraging professionals to use these moments for high-focus work that supports strategic initiatives.
Finally, the episode brings in purpose-driven productivity, highlighting the importance of aligning every action with the broader mission of impacting patient outcomes. Starting each week by asking, “What’s my core purpose?” helps professionals focus on tasks that create meaningful contributions rather than mere activity.
In wrapping up, The Pharma Medic reminds listeners that productivity isn’t just about ticking boxes but about making a lasting impact in healthcare. By embracing ruthless focus, calmness in crisis, thoughtful tech use, stealth mode, and purpose, medical affairs professionals can drive real, patient-centred outcomes. The episode ends with an invitation to keep exploring strategies to work smarter and innovate in healthcare.
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The PHARMA MEDIC PodcastBy Philip Cruz, MD