On this episode we get to sit down with Head Brewer Ben and Innovative Marketing Manager Liam from Nickel Brook Brewing to chat all about the brewery, the beers and the branding!

Tune in as we learn all about Nickel Brooks amazing history and the constant evolution of branding and beer styles in the Ontario Craft Industry, and how NB has stayed relevant over such a long period of time!

We ask about the really cool NB Mystery Pak and the results from both the 2018 and 2020/21 versions, including our personal preferences from the recent Mix Pack....It was C! All 4 of us agreed that the low ABV IPA was the winner and that the market is due for an increase in these lower abv, yet still full flavoured light IPAs. 

Ben and Liam introduce us to the winner of the Mystery pak which is rolling out to the LCBO in the brand new NB branding! The winner is called Tongue Tied and is a real beaut of a juicy haze bomb!

We talk about sour beers and the constantly changing marketplace from really acidic sours to the current trend of heavily fruited sours, as well as the evolution of the Uber series into the newly branded and much more approachable Jam Stand sour series, look for these at your local LCBO also.

BEn and Liam chat about the impact NB has ont he local community and the work that they are doing to support their community and creating a safe space for everyone!

 

This was a fantastic episode! Ben and Liam brought a great energy and lot's of jokes to this one! Enjoy!