Matt comes on the show to talk about his prospects for a win at Sunday's Ironman Des Moines, which serves as the North American Championship. The Buena Vista University graduate is the favorite to win in his return to racing in Iowa and will wear the No. 1 bib Sunday. Matt chats about the confidence he gained from a runner-up finish at the Ironman 70.3 North American Championships in Chattanooga. Matt also describes the challenge of racing a full Ironman after a big effort three weeks ago. He talks about changes in triathlon and the new professional triathlon circuit that will be a threat to Ironman's hold on the longer triathlon distances. Matt also talks about his strategy for Sunday's race and building a social media presence and building the Matt Hanson triathlon coaching service.