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Season 3 Ep 5: Retail media and its Benefits
Retail media is a way of marketing products to consumers/shoppers at the point of sale. This concept is not new – think of traditional marketing activities such as product sampling or personalised offers on ecommerce platforms.But today, technology enables on-premise data at retailers to personalise a shopper’s experience in store.
It allows you to customise your message to increase trial, improve ROI and provide a seamless shopper experience. You can go even further by personalising your offers to appeal to different shopper segments and, in the future, to each individual shopper.
These unique selling propositions, not only benefit the retailer and the brand but also the consumer.
Tune in to know more NOW!
Visit our website : https://salesbeat.co/
Learn more in our blog : https://blog.salesbeat.co/
Or find us on :
Twitter : https://twitter.com/salesbeatco/
LinkedIn : https://www.linkedin.com/company/salesbeat/
Facebook : https://www.facebook.com/salesbeatco
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By Veena Giridhar GopalRetail media is a way of marketing products to consumers/shoppers at the point of sale. This concept is not new – think of traditional marketing activities such as product sampling or personalised offers on ecommerce platforms.But today, technology enables on-premise data at retailers to personalise a shopper’s experience in store.
It allows you to customise your message to increase trial, improve ROI and provide a seamless shopper experience. You can go even further by personalising your offers to appeal to different shopper segments and, in the future, to each individual shopper.
These unique selling propositions, not only benefit the retailer and the brand but also the consumer.
Tune in to know more NOW!
Visit our website : https://salesbeat.co/
Learn more in our blog : https://blog.salesbeat.co/
Or find us on :
Twitter : https://twitter.com/salesbeatco/
LinkedIn : https://www.linkedin.com/company/salesbeat/
Facebook : https://www.facebook.com/salesbeatco