Following our last blog and podcast, today we speak to the founders of TraceX Technologies, a blockchain start-up in the supply chain space. TraceX Technologies is an AgriTech start-up based out of Bangalore. Tracex’s flagship agri-tech platform FOODSIGN™ leverages the power of Blockchain to digitize the food and agriculture eco system to make the supply chain clean, credible and traceable. The platform connects multiple participants across the supply chain and help them securely exchange verifiable and auditable data leading to mutual trust, accountability and transparency amongst the participating actors. The platform helps showcase sustainable sourcing, consumer trust, impact metrics (economic, social and environmental) and compliance with food safety & sustainability standards.

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From insurance to copyrights to supply chain management, blockchain technology has become the talk of the town. But, how will this ‘newish’ technology actually affect your company? And how can you get started?

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Numerous positive interactions that foster a sense of trust lead to customer loyalty. Every interaction does not need to be flawless. However, devoted customers/shoppers can help your business in other ways than just using their credit cards.

Your satisfied customers can all increase your sales, whether you consider them brand champions, net promoters, or heroes of word-of-mouth marketing. This could be done by recommending your brands to their friends and relatives, posting about their experiences on social media, or giving positive reviews.

Karim Choueiri, a pioneer in the customer loyalty market, is our guest today, and we discuss how Wecheer combines technology and customers in the most effective manner to create long lasting customer-brand relationships.

Wecheer opens the door to customer-brand connections that are personalised and advantageous for both the business and the public. Instead of pushing advertisements on consumers who aren’t interested, they promote more experiences with added value to retain existing customers and those who are more likely to become customers.

To learn more about Wecheer, stream our podcast now!

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Customer loyalty is the choice of a customer to continue making purchases from a specific company because they believe that company provides the greatest overall product, customer experience, and price in its category. If a customer has a high level of loyalty, they won't be as likely to transfer to a competitor for reasons as straightforward as better advertising or a lower price.

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A retail media network essentially refers to a collection of digital channels owned by a retail company, which is offered to FMCG/CPG companies for advertisement purposes. This gives businesses the opportunity to advertise to shoppers who are already in store, on the website or registered with the loyalty program. This ensures that the ad leads directly to sales and leads to a better ROI.

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Retail media is a way of marketing products to consumers/shoppers at the point of sale. This concept is not new – think of traditional marketing activities such as product sampling or personalised offers on ecommerce platforms.But today, technology enables on-premise data at retailers to personalise a shopper’s experience in store.

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83% of costumers trust peer buying recommendations and consumer reviews over brand advertising.

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Shoppers want quicker and easier solutions when it comes to buying, inquiring, giving feedback and making complaints. As thorough as anyone may be with the product information on their website and marketing channels, shoppers know they are inclined to paint their merchandise in a flattering light. That’s where customer reviews come in, filling gaps in knowledge about their products online.

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Today we have a guest on our podcast, Laurent Dunys, a tech entrepreneur from France and CEO of Shoply.tv. He has built several Software As A Service solutions facilitating interactive connections between people and businesses around the world.

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One of the strongest things that has come out of the last 2 years is the adaptability of the retail sector and their ability to pivot and deliver online solutions to bridge the physical gap with their customers. The missing link ie. livestreaming is here – the ability for consumers to purchase products directly from the video.

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