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November 29, 2022

Season 3 Ep 7: Customer loyalty and retention

5 minutes

Customer loyalty is the choice of a customer to continue making purchases from a specific company because they believe that company provides the greatest overall product, customer experience, and price in its category. If a customer has a high level of loyalty, they won't be as likely to transfer to a competitor for reasons as straightforward as better advertising or a lower price.

Companies may proactively enhance client loyalty by using personalised marketing automation and predictive analytics.

Businesses should set up a customer loyalty programme that rewards customers for their ongoing purchases. Implementing loyalty programmes can significantly boost customer lifetime value for relatively little money.To learn more, Stream our latest episode of salesbeat podcast now!

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