🎙️ Tasting Notes:  In this episode of the Dram Amateur Podcast, Jason sits down with Arturo Lamas, founder of Lost Lore Tequila — a brand that’s not just crafting exceptional tequila, but reviving a century-old family legacy. From humble beginnings in Zacatecas to crafting tequila in Jalisco, Arturo’s journey is a tribute to perseverance and passion.

We talk about how Lost Lore was born from a forgotten family craft, the meaning behind its mysterious name, and how Arturo and his wife Sarah are building a brand rooted in authenticity, transparency, and quality. Arturo also shares what it’s like working with legendary master distiller Sergio Cruz, experimenting with unique finishes (including stout barrels and amburana wood!), and pushing boundaries in the world of agave spirits.

Whether you’re a tequila enthusiast, an entrepreneur, or just love a good story about passion and perseverance — this pour is one you won’t want to miss.

🔥 Highlights You’ll Love

✨ Family Legacy Reborn: How Arturo’s great-grandfather began distilling agave in the 1920s — and how Lost Lore honors that 100-year tradition.
🌵 The Meaning of “Lost Lore”: A tribute to traditions lost when Arturo’s father moved to the U.S. and the family’s journey to bring them back.
💪 Teamwork & Tenacity: Arturo’s wife Sarah is not just a partner in life, but a powerhouse behind the business — managing compliance, logistics, and growth.
🧪 Innovation in Agave: From stout barrel experiments to amburana finishes and hoven blends, Arturo breaks down how Lost Lore keeps tequila exciting while respecting its roots.
💬 Transparency & Quality: Why Lost Lore sticks to agave, water, and yeast — and how those three ingredients can create endless flavor profiles.
🌎 Community & Connection: The power of social media, relationships with fans, and how authenticity fuels growth in the craft spirits world.
👨‍👩‍👧‍👦 At the Core: Arturo opens up about being a family man first — and how every decision starts with his loved ones in mind.
🎶 Just for Fun: What mythical creature represents Lost Lore (hint: it’s a Griffin 🦅), Arturo’s desert island picks, and what’s next for the brand — including collabs with breweries, hip-hop artists, and an AEW wrestler!

🧭 Key Takeaway

Lost Lore Tequila isn’t just about what’s in the bottle — it’s about reviving lost traditions, celebrating culture, and daring to innovate. Arturo’s story reminds us that great spirits are made with heart, hustle, and heritage.

📲 Connect & Follow

Follow Lost Lore Tequila on:

• Instagram: @lostloretequila
• Website: www.lostloretequila.com

Follow The Dram Amateur Podcast on Instagram:
👉 @dram_amateur

🥃 Final Toast

“Tradition may fade, but stories — and good tequila — never die. Here’s to the legends who keep the lore alive.”
– Jason, The Dram Amateur Podcast