Boxxer promoter Ben Shalom does not court attention and it is not often he talks about his background and his start in the sport.

Here, the Sky Sports promoter discusses both, his aspirations and motivations, the media and social media landscape in boxing, his stable of fighters and his deal with Sky and much more.

Ben talks about the struggle, how he was down to his last £17,000 in the company account when the UFC came calling with a lawsuit he called "heavy" and how he is now in a position to sign marquee fighters, pros, Olympians and star amateurs.