I told someone I'd just flown in from a Decision Professionals conference.

Their response? "A Society of WHAT?"

Most people have no idea there's an entire field dedicated to decision-making.

It's like this best-kept secret that no one wants to keep secret.

At the conference in Vancouver, I met fascinating people who traveled from around the world:

 → A data analyst from Papua New Guinea seeking better frameworks 

→ A graduate student from Colorado who discovered decision analytics

→ A data scientist from New York finding academic backing for her intuitive methods 

→ Experienced decision professionals from Austria, Nigeria, Australia, and Brazil

All united by one mission: helping people make better decisions.

Some call it decision analysis. Others say decision science. Some prefer decision quality.

But regardless of the name, they're all committed to supporting great decisions, every time.

I'm taking you behind the scenes of this hidden world. You'll hear from professionals who use decision science in healthcare, business, and government - and discover the frameworks that could transform how you approach your toughest choices.

Because here's what I learned: The tools exist. The expertise is out there. Most people just don't know where to find it.

What's one decision you're struggling with right now? There might be a framework for that.

Season 6 of Ask A Decision Engineer launches this June.

Michelle Florendo is a Stanford-trained decision engineer and executive coach who is on a mission to teach people how to make decisions with less stress and more clarity. Over the past decade, she has coached and taught hundreds of leaders across tech, healthcare, and financial services, in organizations ranging from pre-IPO startups to major tech companies like Amazon, Google, and Salesforce. 

She's been an adjunct lecturer at Stanford, helps train coaches as a faculty coach for Berkeley Executive Coaching Institute, and hosts the podcast, Ask A Decision Engineer. She earned her engineering degree from Stanford and her MBA from UC Berkeley.

For those interested in exploring Michelle's coaching and speaking services further, additional information can be found on her professional website at poweredbydecisions.com.