In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards.

Grab a cup of coffee and listen as we discuss:

•Digital transformation and what it actually is and how influencer marketing fits into the equation.

•The reason for scepticism in influencer marketing and why it’s wrong.

•Most brands’ lack of understanding of how influencer marketing contributes to sales.

•The trick brands are missing with their own customers.

Listen to the episode here: https://band.link/coffeeconversations

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Connect with Mike here: https://www.linkedin.com/in/mikestopforth/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

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