This week on Seasonal Discussions, things get…a little unhinged (in the best way).
I’m joined by Mark Thouless from Flux, a brand agency that doesn’t just talk about making brands happen, they actually give a sh*t about doing it properly. But don’t expect a neat, buttoned-up branding masterclass…that’s not how this conversation goes.
Instead, we get into the real stuff:
Why branding so often misses the mark, what it actually takes to make something resonate, and how creativity, honesty, and a bit of chaos all play a role.
Along the way, there are:
– questionable (but surprisingly accurate) analogies
– deep dives into geek culture and toxic fandoms
– a completely unnecessary (but unforgettable) stand-off between a pigeon, a crow, and a seagull
– and just enough insight to make you rethink how brands should show up in the world
It’s messy, it’s funny, and somewhere in the middle of it all…it makes a lot of sense.
If you’ve ever wondered what happens when serious brand thinking meets zero interest in taking itself too seriously, this one’s for you.
Check out Flux for yourself:
https://www.readytoflux.com
https://www.readytoflux.com/flog
https://www.instagram.com/readytoflux/
https://www.linkedin.com/company/readytoflux/