The Seattle Medium has launched its inaugural Best of the Best Northwest Reader's Choice Awards, an initiative designed to recognize influential businesses, organizations, leaders, and changemakers across the Pacific Northwest. A key category, 'Black Beverage Maker,' aims to spotlight Black winemakers, brewers, spirit makers, and non-alcoholic beverage creators. This effort is supported by Urban Connoisseurs, an organization dedicated to elevating Black food, wine, and cultural experiences in the region, underscoring the importance of such recognition for community impact.