Cherise Kennerley has been President of ROI Marketing since 2001. Prior to running ROI Marketing, she held a variety of successful executive-level sales and marketing roles within various companies working with advertising and public relations agencies. This led ROI Marketing to grow organically focusing its attention primarily on mid-sized to large companies searching for marketing, sales and business solutions that are tailored to meet the goals of the client in a cost-effective way and as result companies on average retain ROI Marketing for 9+years.

In this episode, Cherise talks about how she was able to “Flip the Script” in her 2nd Half utilizing her past Sales and Marketing background into running her own successful Marketing Agency.

“There's only one thing holding you back is just yourself. You just got to go out there and you just have to start doing it. I started formulating our ROI Marketing when I was still in corporate, I knew what I liked, I knew what I didn't like and you just have to put it out there.” 

- Cherie Kennerley

Key Takeaways for Second Act’ers: How Cherise prepared for her ‘next big thing’ - running her own successful marketing agency

• I went out there and I joined a couple of different associations and such just to get me the feeling of knowing like how do I network, how do I learn to perfect my elevator pitches, and so forth.

• One gentleman help me network and I reciprocated by giving services at no charge and it worked out great.

Topics Covered:

04:10 - The various positions she had in her past jobs that led and contributed  to what she is doing now

06:57 - That time in her career when she saw it fit to "flip the script" and start her own marketing company

11:11 - What is that one thing that is holding her back from moving forward and pursuing what she really wanted, and what steps she took to move to a new direction that she want

15:21 - Marketing steps she took for her business, and the type of partnerships she's done outside of marketing

Connect With Cherise Kennerley:

• https://www.roi-m.com/
• Cherise’s LinkedIn: https://www.linkedin.com/in/cherise-kennerley-1981a81/
• Cherise’s Email: [email protected]
• Cherise’s phone number : (847)-201-4300

Connect With Tim Hansen:

• http://www.secondactcareercoaching.com/
• https://www.linkedin.com/in/tim-hansen-185380/

Doug Levin is the owner of JobStars USA – a career services practice dedicated to serving entry through executive-level professionals. Doug is a certified professional resume writer, career coach, and small business owner with 10 years of experience in the career services niche. Doug’s firm offers expert resume writing services for professionals in broad-ranging private sector industries. The goal is building ATS-friendly and visually appealing documents that communicate a specific message and help you stand apart from the competition. By working collaboratively, Doug and his team focus on gathering information and taking leadership over the development of your new documents.

In this episode, Doug talks about how he was able to “Flip the Script” and turn his corporate resume writing career into a new work opportunity in his Second Half.

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“There's kind of a comfort level when you're an employee of an organization. Whereas when you're on your own and you're not salaried, then there's more pressure .”

- Doug Levin

Key Takeaways for Second Act’ers: What is Doug’s process of being a business owner.

1. Through experience by trial and error. Figuring out what he wanted to do and how he wants to spend his time.
2. Exploring different avenues of what would make him happy and strike the right balance for him.

Topics Covered:

04:16 - How not getting the promotion despite being qualified brought Doug to his ‘flip the script’ moment 

05:39 - How Doug used his corporate background to establish his own business, switching his fulltime employment experience to becoming a freelance resume writer, getting his hands dirty to learn the resume writing craft

09:13 -  The mindset shift from employee to consultant and business owner, the legworks he had to deal as a business owner from getting an LLC, filing tax, keeping his productivity and stuff

16:36 - Resume and Linkedin tandem: Optimization that will get you your dream job, why should there be an alignment between your credentials, what do headhunters and employers look for

Connect with Doug Levin

• https://www.jobstars.com
• Twitter: https://twitter.com/JobStarsUSA
• Twitter: https://twitter.com/JobStarsUSA
• Doug’s Linkedin: https://www.linkedin.com/in/dlevin
• JobStars Linkedin: https://www.linkedin.com/company/jobstars-llc
• JobStars on Facebook: https://www.facebook.com/JobStarsUSA/

Connect with Tim Hansen

• http://www.secondactcareercoaching.com/
• https://www.linkedin.com/in/tim-hansen-185380/ 

In today's episode we have something a little different for you, My colleague Helen Chao of the Smart Career Planning Podcast interviews both myself and fellow Recruiting Consultant Keith Halperin on effective salary negotiation especially in the 2nd Half of Life.

“I heard a good thing recently about negotiation. It's like you don't get what you deserve in life. You get what you negotiate for.”

- Keith Halperin

“If your staff is all super young and that's all you guys, you're missing sometimes the benefit of people that have seen the business side of things.”

- Tim Hansen

Key Takeaways for Second Act’ers on how to make the most out of looking out for new opportunities:

1. Do your due diligence. Do your homework on the candidate side. Before talking to a hiring manager or even in another recruiter for that example, go to wallstreetjournal.com and refer to their salary calculator for reference.
2. Give a range.  Combine that data with your existing salary level and what you're trying to achieve in your next move. You want them to come back to you with a more accurate offer.
3. Keep the negotiation door open. Put yourself in a position where the company can come back to you and make an offer.

Topics Covered:

03:49 - Tim's and Keith's points of views when it comes to not disclosing how much you want to make when it comes to salary negotiation

08:41 - Thoughts about negotiation for the sake of negotiating

14:03 - Is there really such a thing as hiring overqualified candidates?

21:09 - Tim on figuring out a personal move or a career move, both on the part of the candidate and the hiring manager

24:29 - Keith's observation of having more junior than senior folks in the Bay Area

26:08 - Tim's thought about the "youth trend"

31:00 - Tim on why it pays to be concerned about a company's financial standing and key people running the company

Connect With Helen Chou

• https://www.linkedin.com/in/helenchao/
• https://twitter.com/intriteconsult 
• https://www.interviewrightconsulting.com/

Connect With Keith Halperin

• https://www.linkedin.com/in/keithhalperin

Connect with Tim Hansen

• http://www.secondactcareercoaching.com/
• https://www.linkedin.com/in/tim-hansen-185380/ 

Andy McClure is an outsourced Chief Marketing Officer for small businesses. He offers flexibility and senior-level experience to companies that don’t need that type of leadership full-time.

Andy started his consulting practice 10 years ago partly by design and partly because he lost his job. Prior to starting his practice, Andy managed a sales organization, was part of a turn-around management consulting group, worked in marketing for a large technology company, and played a variety of management roles in a small contract-manufacturing business.

Andy has a degree in mechanical engineering and an MBA. He lives in the San Francisco Bay Area with his wife and two teenage children.

In this episode, Andy talks about how he was able to “Flip the Script” in his 2nd Half utilizing his past Corporate experience into a successful Marketing Company.

“I am my own person, I have certain strengths and weaknesses and taking somebody else's template in a pure way wasn't really going to help me reach my full success. I finally gave myself permission to alter my business.”

- Andy McClure

Key Takeaways for Second Act’ers on how Andy paved his way for his career shift success

1. Listen to yourself. Recognize what you are good at or wired to do. 
2. Find a mentor. Someone who can help you shorten your learning curve
3. Recognize that you have your style for counterbalance. Give yourself permission to alter your business.

Topics Covered:

02:44- How the Great Recession and series of developmental in his Career brought a pivotal shift to Andy

04:14 - Andy describing his ‘flip the script’ moment that led him to pivot, leave the big tech  and do something different other than being in the ladder climbing corporate set-up

05:01 - His first dibs into the consulting practice, how he got started before ultimately losing his job with small companies on the side

06:33 - Biggest things Andy is most excited about with this new work and income direction at this point in his life: work-family balance,  time freedom, and flexibility

08:35-  ‘Who could I learn from? Like, who was my next mentor?’ Andy’s main concern before fully diving into the entrepreneurial route 

11:56 - Andy describes his ideal client and the demographics of businesses he serves

13:25- Andy’s tip for Second Actors who want to kick-off  their corporate experience as a service and why finding a mentor is important to shift their learning curve

Connect with Andy McClure

https://sherpabusinessdevelopment.com/

https://www.linkedin.com/in/wamcclure/ 

https://twitter.com/sherpabizdev

http://www.secondactcareercoaching.com/

https://www.linkedin.com/in/tim-hansen-185380/ 

Jim Chase is the Founder and Principal at Canosus Ventures, a technology commercialization consulting practice. Jim has spent more than two decades helping IoT Digital Entertainment and high-speed wireless companies deliver connectivity and embedded computing solutions for consumer, industrial and mobile applications. As a longtime Silicon Valley, semiconductor veteran, Mr. Chase has defined and launched dozens of technology solutions, shipped hundreds of millions of units and generated over 2 billion in product revenue. Jim now advises a global client base in driving mass-market adoption of technology products from Carlsbad, California, where he resides with his wife of 28 years. 

In this episode, Jim Chase talks about how he was able to “Flip the Script” in his 2nd Half utilizing his past corporate background into a successful technology consulting practice.

“Creating a loyal set of customers, whether internal customers or external customers, that will vouch for you, give you testimonials, bring you referrals. The network that you build over your career is the best source for getting new client business.”

- Jim Chase

Key Takeaways for Second Act'ers on how to get out of the corporate stage and move on to this next point in life?

• Know your financial situation. You have to take that into account
• Have confidence in your own abilities. Believe you're good at what you do. Jim shares a quote from Jerry Garcia from the Grateful Dead that says, ‘It's not good enough to be the best at what you do, you have to be the only one that does what you do.’ 

Topics Covered:

01:52 - How Sequoia Venture Capital's ‘Slide-deck Of Doom called RIP: Good Times’ led Jim onto this next stage of his life, moving from corporate to his own consulting practice

03:56 - Jim describing his ‘flip the script’ moment that leads him to reinvent and repurpose the work he already knew

05:23 - His first dibs into the consulting practice, 

06:47 - The benefits he enjoyed doing consulting work fulltime: variety and flexibility

07:44- Jim shares the things that were holding people back from pursuing the entrepreneurial route

09:23 - His advice to Second Actors on how to sell and market their service to clients

12:21 Jim’s share who his ideal client and the market he serves

13:24 - Connect with Jim Jim Chase

Connect with Jim Chase

https://canosus.com/

https://www.linkedin.com/in/realjimchase/ 

https://www.facebook.com/canosusventures/

https://twitter.com/canosus

https://www.instagram.com/canosusventures/

http://www.secondactcareercoaching.com/

https://www.linkedin.com/in/tim-hansen-185380/ 

In this episode, Tim Hansen, Second Act Career Coach, talks about who this show is for, how it came about, and how it can help others looking to develop new work/income opportunities in their Second Half.

Connect with Tim Hansen

• www.secondactcareercoaching.com
• LinkedIn

Transcript:

Hello and welcome to the Second Act Career Coaching Podcast a show dedicated to those in the second half of their lives still seeking new work and income opportunities where we talk about how to flip the script. 

In essence, turning the phrases and situations. 

'You're overqualified.'. 

'I applied for work online but never hear back. And more. 

From a perceived negative to some of their biggest positives. As to why a company or project should hire them. 

Welcome, Second Career Seekers and thanks for tuning in to our first episode of the Second Act Career Coaching Podcast. 

Here you'll find inspiring guest interview tips and advice showing you how to flip the script and repurpose your existing career. In seeking out new work and income opportunities. 

We'll be bringing you new episodes once a week interviewing another second act career seekers, talking about how they were able to successfully flip the script themselves as well as those who are going through that process currently. 

My name is Tim Hansen a recruiting consultant with over 15 years of experience in hiring for startups as well as large companies. 

I created this podcast to help people in the second half of their lives who were struggling to find new work opportunities by showing them a different way that could complement their age, experience, and passion. 

You see before I had my recruiting practice I had navigated multiple career switches not all by choice. Welcome to the world of layoffs, reductions in force risk, or whatever else you want to call them. These events can often come at the worst time in your life and in my case, it was those in a six-figure role in technology when the dot.com boom went upon. 

While at the same time going through a very expensive divorce where I lost all my money fighting to keep custody of my two young daughters, which I won, and don't regret for one moment. 

That period of my life was marked with various survival jobs to keep the bills paid. Along with countless interviews where I found myself now competing with younger, less expensive talent, in a down economy. 

And now that I was older I started to hear the phrases 'you're overqualified',' too expensive', and more. 

Combine this with the new demands on my personal life since I chose not to put my girls in daycare that became one of the catalyst moments where I found myself in a trial by fire situation, learning how to flip the script where I was now able to reinvent and repurpose work I already knew how to do into a new way of working. 

As someone whose navigated multiple career shifts along with an extensive hiring background, my desire with this show is to bring hope inspiration and guidance to those who are in a similar situation and looking for new work and income opportunities and to help them make their second half their best half. Thanks for tuning into the show and we look forward to talking to you. 

You've been listening to the Second Act Career Coaching podcast for more tips and advice on how to successfully flip the script in helping you find new work and income opportunities Please visit us at www.secondactcareercoaching.com