How the co-founder of a craft beer powerhouse is reinventing canine healthcare.

If you have ever spent a weekend in New England, you have likely held their iconic owl logo in your hand. This local craft legend grew from a late-night kitchen experiment into a brand that defined New England's hazy IPA boom, generating over two hundred million dollars in lifetime sales.

At the marketing helm of this empire was Michael Oxton, a visionary who understood that stories sell products just as much as quality ingredients. What happens when you succeed in one field and don’t know where to go next? For Michael, he realized his next great challenge lay inside the dog bowl rather than the pint glass.

Oxton ran a completely different playbook from most food and beverage founders

How the founder of a cooking school created a line of fresh sauces, landed distribution at Whole Foods, closed it all down and why she's using her second act to change the way people look at scents, and themselves.

How Jaime Schmidt turned a jar of homemade deodorant into Schmidt’s Naturals, grew it into a category-defining brand, sold it to Unilever in a deal reportedly worth nine figures, and is now using her playbook to build the next generation of brands.

The conversation delves into the reality of entrepreneurship, highlighting the importance of resilience and the expectation of challenges. Jaime emphasizes the need for entrepreneurs to understand that setbacks are normal and to be prepared for them.

Takeaways

• Resilience
• Expecting Challenges
• Following your own journey

Get Jaime's book Supermaker on Amazon