In this episode of the Second Bite Show, Clayton Turner sits down with Mitch Alomar, founder of Alomar Leads, to discuss how businesses can run paid advertising campaigns that actually generate results.

Mitch shares real-world insights from managing ad campaigns and explains why many founders are afraid to invest in paid ads — and how to overcome that fear by focusing on campaign-level ROI instead of judging a single ad too quickly. He breaks down the process of dialing in profitable campaigns, why testing is critical, and how competitors are already winning by consistently investing in advertising.

The conversation also explores the differences between Google Ads and Meta Ads, how each platform performs for consumer leads vs business leads, and why YouTube retargeting ads are one of the most underrated and cost-effective strategies available today.

If you're an entrepreneur, marketer, or business owner trying to improve your advertising results, this episode offers practical strategies for building scalable ad campaigns and better marketing systems.

• Why founders are often afraid of paid advertising • Tracking ROI across the entire campaign instead of one ad • How successful businesses scale paid ad campaigns • The difference between Google Ads vs Meta Ads for lead generation • When to use ads for consumer leads vs B2B leads • Why YouTube retargeting ads are so inexpensive and effective • Marketing strategies used in real advertising campaigns

https://alomarleads.com

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The Second Bite Show explores the strategies entrepreneurs use to grow and scale modern businesses. Each episode features conversations about marketing, entrepreneurship, AI tools, and business growth, with insights from founders and operators who are actively building companies.

In this episode of the Second Bite Show, Clayton Turner sits down again with David Golubev to discuss how businesses can combine artificial intelligence and search engine optimization (SEO) to grow online.

David shares practical strategies for using AI tools like ChatGPT, improving search rankings, and building a stronger online presence. The conversation also explores real-world applications for ecommerce businesses using Shopify, along with marketing systems that help small businesses attract more traffic and customers.

If you're a founder, marketer, or small business owner looking to understand how AI marketing tools and SEO strategies work together, this episode breaks down actionable steps you can implement today.

• How artificial intelligence is changing SEO and digital marketing • Using ChatGPT for business growth and marketing workflows • SEO strategies for small businesses and online brands • Practical Shopify tips for ecommerce entrepreneurs • AI tools that can improve marketing and conversions • How businesses can leverage AI to grow online

https://local-business-consulting.com/

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The Second Bite Show explores how entrepreneurs build and scale modern businesses using technology, marketing systems, and real-world growth strategies. Each episode features conversations with founders and operators sharing lessons on entrepreneurship, AI, marketing, and business growth.

In this episode of the Second Bite Show, Clayton Turner sits down with entrepreneur Mason Dorner, founder of Ascenditt Marketing Agency and Drink Medly, to discuss his journey from managing Disney's social media ads to helping scale a startup that reached a billion-dollar valuation.

Mason shares his experience working in the advertising and conversion space, breaking down the strategies behind high-performing Meta ads, ecommerce growth, and building scalable Shopify businesses. He explains how founders can structure their finances, leverage tools like Shopify Capital, and use the right apps and systems to improve ad performance and increase conversions.

If you're building an ecommerce brand or trying to improve your advertising results, this episode provides valuable insights from someone who has worked inside both major corporations and high-growth startups.

• Mason Dorner's journey from Disney to startup entrepreneurship • How startups scale to billion-dollar valuations • Building and growing an ecommerce brand using Shopify • Meta ads strategies that drive high conversions • Using Shopify Capital and other financial tools for growth • Apps and tools that improve advertising performance

masondorner.com Instagram: @masondorner

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The Second Bite Show explores the real stories behind entrepreneurs, founders, and operators building modern businesses. Each episode dives into the strategies, tools, and lessons behind scaling companies, marketing effectively, and navigating today's startup landscape.

Jon Bast is doing some exciting things with Ai automation. He is helping clients reactivate old customers and automating the service sector of car dealerships by alerting customers of upcoming service for their vehicles. Jon has what he calls "high frequency marketing", which includes a high frequency roadmap. He also utilizes a voice AI to streamline client interactions, allowing for efficient communication with an ai voice agent. This approach helps us our ai automation agency efforts and with our ai agents. Watch the full video episode here: https://youtu.be/NXrRV0v-CiM?si=mX7Oqgoyk4o5QkFv

Clayton interviews David Golubev about how his agency is using Ai for SEO content in his videos to get his clients ranked and picked up by ChatGPT and other LLM's. David Golubev can be found at https://local-business-consulting.com/ Clayton Turner can be found at https://leedly.com and https://claytonturnerofficial.com/ We discuss how AI makes recommendations and the impact of the algorithm on what people see online. We also talk about the hidden rules behind AI decisions, and how data and assumptions can affect users. Understanding these human behavior patterns can help in decision making and mitigate bias. If you are using video for driving leads to your company, product or service, you need to hear how David uses SEO key-wording in videos and video production so that you have a greater chance of being picked up by ChatGPT, Gemini, Perplexity and other LLM's.

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🎥 Watch the full video episode on YouTube: https://youtu.be/cseeXPBJ9cQ?si=VNb4dYfK3GIZFwkt

Adi Klevit is Founder of Business Success Consulting Group and has a lot of great experience in helping create, document, optimize and implement process and procedures for scaling companies. Adi helps companies in the $10-$200M revenue range and has a lot of successful stories about helping companies get higher multiples because she was able to systematize their processes. She's also been able to help companies setup franchise opportunities buy implementing duplicatable systems. There is a lot of hype around Ai and automation but Ai is just a tool. You have to make sure that you setup the tools and automations after you have your processes in place. Adi has so many great stories and skills about how to build and scale companies and I am glad to have had her share some of her knowledge on how to set your company up for success.

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🎥 Watch the full video episode on YouTube: https://youtu.be/VFFP8zDya08?si=XdfF-hhwPjmZ5XSk

Rebecca Massicotte of https://redfoxmedicalcourier.com tells us how she bootstrapped and built Red Fox Medical Courier into a multimillion dollar medial logistics delivery business. Rebecca shares with us all the heartache and problems and strategic obstacles that she had to overcome in order to become one of the top medical delivery companies in the nation. She's one of the most hard-charging entrepreneurs that I know, and a member of Entrepreneurs Organization International in the Tampa chapter and in the LAC (Latin American) chapter. If you want to hear about how to build a company from scratch from the ground up, build your team, implement SOPs and logistics. This pod is for you. She also gives great feedback about how EO has helped her in so many different ways in her business and personal life.

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🎥 Watch the full video episode on YouTube: https://youtu.be/Ri8jHns1iNI?si=3TiewB0RqmpGTGlq

Rich Nicely has been helping dentists sell their practices in Texas for over 20 Years with Texas Practice Transitions https:tx-pt.com He has helped hundreds of dental practices prepare for the sale and life after the sale. In this interview, he gives us the best way to start thinking about selling your business and what you need to do to get maximum value. He also talks about how to prepare to transition to life after the sale. If you are looking to buy or sell a dental practice in Texas, Rich Nicely can help you no matter what your situation is or what your goal is to achieve. He has many Five-Star reviews on Google Maps and can help you buy an existing practice or transition to retirement.

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🎥 Watch the full video episode on YouTube: https://youtu.be/mCJw6zEz1Ks?si=H9rxLRnvbILchtG3

This interview delves into the journey of achieving financial success in foreign markets through proactive engagement and strategic adaptation. Learn key business tips on how to thrive in international business by not waiting for the market to conform to your operations. Discover how an export import business can significantly contribute to global business expansion and sustained business growth.

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🎥 Watch the full video episode on YouTube: https://youtu.be/v6xC-VFU7GM?si=EZ9brqpIGu4lw1wm

I speak with the team at SoulxAI, a Soul Soothing Co. and they share how they are able to use AI to create a companies Business DNA Profile. This helps a company collaborate and scale using the power of AI. You will learn how SoulxAI will give you a comprehensive foundation of understanding how they transform your business intelligence into scalable, AI systems that amplify your mission while preserving your business soul. See the speed at which AI creates comprehensive documentation once we have your strategic context, turning months of manual work into hours. The importance of addressing team buy-in and key considerations for successfully implementing big changes like AI adoption without resistance.

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🎥 Watch the full video episode on YouTube: https://youtu.be/IOE-Sa8MdI0?si=RJHCWyDR7p_mYcW7