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Second Chair episodes
- This is Second Chair
Everyone says AI is changing legal marketing. On Second Chair, I show you what that looks like at your firm.
I'm Guy Alvarez. I was a lawyer first, then ran a digital agency for law firms for 12 years, and now I work with law firm marketing, communications, and business development teams on using AI in the work they do every day. Each episode, someone in your seat walks through what they built, what they adapted, and what they're still figuring out. Some of it works, some of it doesn't, and we say so.
Second Chair is where AI belongs. You stay first.
Go deeper at innovaitionpartners.com or check out https://rainmakerstudio.ai/ for hands-on help putting this to work at your firm.
Connect with Guy Alvarez: https://www.linkedin.com/in/guyalvarez
Visit InnovAItion Partners: https://innovaitionpartners.com/
2 min
About Second Chair
From the publisher's feed
Everyone says AI is changing legal marketing. Almost nobody will show you what that looks like at a firm your size.
I'm Guy Alvarez. I spent twenty years…
inside legal marketing, first as a lawyer, then running a digital agency for law firms, and now helping law firm marketing, communications, and business development teams actually put AI to work. Second Chair is for the people doing that job, and the people on their teams who are already experimenting on their own.
Every episode, someone shows what they're actually doing: a tool they built, an existing one they adapted, a workflow it replaced. What it cost them to get there, what broke along the way, what changed for their team once it worked. Along the way, we slow down and break down the AI concepts and jargon behind it, so you walk away actually understanding it, not just nodding along. Some of it works, some of it doesn't, and we say so.