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Second Opinion Loan Officer Podcast
Second Opinion Loan Officer Podcast episodes
- MoveTube Reaction Video - Is This the Best Referral Partner Strategy Ever?
MoveTube is a new approach to bringing value, and quite frankly (no pun intended), one of the best referral partner strategies I've seen in a very long time.
I'm joined this week by Frank Garay and Kevin Bilberry of MoveTube, and I'm being shown this new strategy for the very first time. So, yes, this is my attempt at a reaction video on YouTube that's all the rage.I'm giving MoveTube 5 out of 5 stars. It's all that and a bag of chips. I'm also going to let this one speak for itself. Just watch this video and reach out to these guys for a demo.I would add here that when I run across these new technologies, especially ones I can tie directly to a referral strategy that will work like crazy, I'm an early adopter even in this market. And I recommend you become one as well.This product was launched a week ago, and you have an opportunity to get in on the ground floor of something that I think is really big. You be the judge for yourself.Get more information about this amazing strategy - https://studio.movetube.com/loan-officersEnjoy!------------------------------------------------You're not alone! Join the Loan Officer Marketing Club today, and let's beat this market together - Learn more at https://www.skool.com/lomc/aboutTHANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/49 min - Three AI Platforms Every Mortgage Marketer Should Know
There are three AI platforms that every mortgage marketer should know if you're interested in taking your game to the next level. I use these three AI platforms almost every day.
In this quick overview (it's not actually that quick!), we look at ChatGPT, Google's Bar, and Anthropic's Claude.ai. I share use cases and examples for each platform.You can access the Mortgage Marketing AI Prompt Playbook here: https://drive.google.com/drive/folders/1nV09LQgbHRlJaJTwaKg4kG7BXTsyKnZZ?usp=sharingThis playbook contains prompts and exercises for all the examples I cover in the presentation.If you're interested in leveraging AI in your mortgage marketing strategy, consider joining us weekly for a 2-hour mastermind call that we call the Loan Officer Marketing Club. You can get more information below.------------------------------------------------Join the Loan Officer Marketing Club today, and let's beat this market together - Learn more at https://www.skool.com/lomc/aboutTHANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/38 min - The Power of Collaboration and Community
Collaboration and Community got me through the challenging market in 2008, which is exactly what I prescribe for mortgage and real estate professionals in today's market.
To this day, I have several very deep and valuable relationships from those days, sitting in circles with other mortgage and real estate professionals, talking about what's working, what's not, and what we should be focusing on in the future.
I realized the other day that I spend more than 10 hours a week collaborating, brainstorming, sharing, and caring about how this market impacts those around me. These conversations are with folks both in and out of the industry. The conversations are both about personal and professional topics.
Last week, we launched a weekly mastermind group called the Loan Officer Marketing Club. The clubhouse (where we meet) is on both Zoom and Skool (online community).
We meet every week, on Wednesdays at 3pm EST for two hours. We share success stories, ideas, a lot of AI talk, and support each other by sharing and giving feedback on things you are working on in your business today.
All of our mastermind calls are recorded and summarized if you cannot attend live, so you can jump to just the spot you're interested in if you would like. These calls have been a blast, and I hope you consider joining us!
https://www.skool.com/lomc/about
THANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/
19 min - Claude.ai Chatbots for Loan Officers
Claude.ai chatbots for loan officers will be essential to your daily mortgage business once you discover how much time it can save you!
In this video, I do a quick review of the previous Claude.ai, which used my DISC profile and Marketing DNA test results to craft lead generation ideas and, most importantly, management and motivational ideas for loan officers dragged down by this complicated market.I am demonstrating how to add attachments to Claude.ai to create content from PDFs, and maybe most exciting, I created a prompt to turn this powerful AI tool into an Underwriter Bot to answer questions about VA underwriting guidelines.Resources I reference in this Video:DISC & Marketing DNA Episode: https://youtu.be/P5Jvv_v6kb0https://www.perrymarshall.com/marketing/dna/https://Claude.aihttps://MortgageCurrentcy.com------------------------------------------------You're not alone! Join the Loan Officer Marketing Club today and beat this market together - Learn more - https://www.skool.com/lomc/aboutTHANK YOU, FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/21 min - AI-Assisted Mortgage Marketing: How to Use AI for SEO, Leads, and More!
AI-Assisted Mortgage Marketing will give an advantage to modern mortgage marketers over loan originators who do not embrace AI's power in their business.
In this video, I interview Chris Johnstone of Connection, Incorporated. Chris is a very early adopter of the Go High Level CRM platform and has one of the most brilliant marketing brains in the mortgage industry.We talk about the two things his company is doing to help mortgage loan originators generate business in a tough market cycle. He encourages all loan officers to focus on database management/marketing and optimizing their Google presence with Google My Business and Reviews.I highly recommend you contact Chris's team to learn more about their appointment-setting service and AI-assisted SEO strategies.You can learn more and schedule a free consultation here - https://aiseo.connectionincorporated.com/------------------------------------------------Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.ExpertTHANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/41 min - How Content Creation Drives Mortgage Transactions with Rebecca Foote
Content Creation for Mortgage Transactions takes on many forms. In this episode, I am joined by Rebecca Foote, a mortgage loan officer who really "gets it" regarding content creation!
Rebecca, driven by her faith and passion for education, thrives in a tough market by lifting those around her and sharing her experience and expertise.I've been following Rebecca's journey for only a short time, and I am beyond impressed with her vision, passion, and ability to consistently execute her content creation.But she doesn't do it alone....watch the whole interview so you don't pick up on one of the best nuggets I've heard in a long time!------------------------------------------------Learn how to become a Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.ExpertTHANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/40 min - Mortgage Marketing GPT - 3 Ways to Teach ChatGPT About Mortgages
Mortgage marketing with ChatGPT is the topic today. You must "train" ChatGPT every time you start a new chat. Today, I will show you three ways to train ChatGPT how to create mortgage marketing content.
Once ChatGPT is trained on a particular topic, you can ask it to produce various content and marketing pieces. The quality of the content will depend on how well you train it upfront.The three ways to train ChatGPT include:- Tell it what you know about the topic- Ask it what it knows about the topic- Feed it what you want it to know about the topicThe more information you train ChatGPT on, the more variety of content and marketing angles you can create from this "knowledge base."Have questions or comments about this episode? Let me know in the comments section, and subscribe to the channel for more great AI-assisted marketing ideas.-----------------------------------------------Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.ExpertTHANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/19 min - Financial Education and Modern Mortgage Marketing with Brian Vieaux - Finlocker Demonstration
Financial education is the most important thing we can focus on as mortgage professionals in today's market.
Millennials and even Gen Z homebuyers will make up most real estate transactions for at least the next few years.Brian Vieaux, President of Finlocker, joins me in this video to demonstrate how to use modern marketing tools to engage with early-entry, tech-savvy first-time homebuyers.If you're a mortgage branch, Finlocker can be white-labeled, giving you your very own branded financial fitness tool that will give you a significant advantage over any brands not using these tools.Individuals, there's an option for you too! If you have questions about implementing this powerful homebuyer acquisition and nurture strategy in your business, contact [email protected]Let him know you heard about Finlocker from the podcast!------------------------------------------------Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.ExpertTHANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/46 min - Agent Profit Plan - Extraordinary Success Strategies with Tim Davis
Agent Profit Plan is an extraordinary success strategy rolled out by legendary industry branding expert Tim Davis of The Originator's Guide
In this interview, I talk to Tim about his humble beginnings and what drives his passion and creativity. Even if you never use any of Tim's ideas or products, you cannot help but be motivated and inspired by his story and his success!I highly encourage you to check out Tim's The Originators Guide coaching group. I'm on the call every week, and it's an amazing group having incredible success in today's market.Learn more about the Extraordinary Success Strategies in Tim's world at https://www.theoriginatorsguide.com/And if you want to take him up on the offer he dropped at the end of the interview, you can reach him at [email protected]
------------------------------------------------Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.ExpertTHANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/46 min - Mortgage Marketing Outsourcing - Be Loangendary with Dan Smokoska
Mortgage Marketing Outsourcing is not everyone's first choice, but in many cases, it's necessary. With the market slowdown, Dan Smokoska was downsized after running the marketing department for a large retail lender for years.
I started hearing about Dan several months ago as he embarked on a really smart and effective LinkedIn strategy to launch his new effort to make his marketing chops accessible and affordable for loan officers and smaller companies.Dan is a smart guy with a really smart approach to what it takes to Be Loangendary in the mortgage business by creating a lead-to-life-of-loan process that so many small business owners desperately need in today's market.I highly encourage you to connect with Dan, join his free Be Loangendary Newsletter, and learn more about what this amazing marketing mind is doing to help loan officers thrive in a challenging mortgage market.Be Loangendary Newsletter: https://beloangendary.comLoangendary Marketing: https://loangendarymarketing.comLinkedIn Profile: https://www.linkedin.com/in/dansmokoska/------------------------------------------------Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.ExpertTHANK YOU FeedSpot, for naming the Second Opinion Loan Officer Podcast as a Top 10 Mortgage Podcast for 2023 - https://blog.feedspot.com/loan_officer_podcasts/29 min
About Second Opinion Loan Officer Podcast
From the publisher's feed
Every day, consumers go online, NOT to fill out a loan application, but because they have questions about qualifying for a mortgage. Thousands of these consumers get tricked into filling out a lead…
form. 96% of these consumers have a horrible experience with the call center lender and are back online, looking for a second opinion. The purpose of this podcast is to share with mortgage loan officers how to use content marketing to build the ultimate referral machine and market-proof your business in 2023 and beyond.